Public Information Specialist (Rockland BOCES)

County of Rockland, New York

$80K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, English, Journalism, Marketing, Public Relations, or a closely related field and 1 year of relevant experience
  • Associate's degree supplemented by 15 credit hours in relevant fields and 3 years of relevant experience
  • Experience in public relations, newspaper, or publication environments focused on writing or editing
  • Ability to translate technical content into accessible language
  • Proficiency with social media management and digital content creation

Responsibilities

  • Prepare and edit news releases, pamphlets, and other informational materials
  • Implement public relations strategies in collaboration with administration
  • Monitor brand effectiveness and identify enhancement opportunities
  • Manage agency social media accounts and improve audience engagement
  • Maintain the agency's website and update content as needed
  • Collect and manage factual information and maintain correspondence files
  • Assist in developing exhibition materials and related staffing needs

Benefits

  • Competitive medical, dental, and vision coverage
  • Generous time off including vacation, personal, and holidays
  • Eligibility for New York State Pension
  • Opportunities for professional development and leadership training
  • Deferred compensation and tuition reimbursement options
Full Job Description
Rockland BOCES is seeking a candidate to work in their fast-paced role as a Public Information Specialist. The work is specialized, diverse and can be complex in nature.

This is responsible work in the field of public relations involving responsibility for writing, editing, and creating informational materials for public dissemination using various computer/software programs, with close administrative control of release content, timing, and media. Responsibility for the creation of materials beyond general public relations functions may be required. General supervision is received from a higher-level administrator and work guidance (e.g., lead work) may be provided to others. Does related work as required.

Prepares and edits or assists in the preparation and editing of news releases, pamphlets, bulletins, information articles, photographs, tapes, short radio scripts, blogs, tweets, email blasts, digital media content, etc.; Collects and maintains files of factual information of agency involved; Implements the selected public relations or marketing strategy and works with administration to identify future opportunities for brand enhancement; Monitors brand effectiveness through market research and feedback and identifies actions and campaigns to enhance wherever possible; Identifies press opportunities to promote the agency and its mission; Edits material written by others for factual consistency, style, format, grammar, punctuation, spelling, etc.; Keeps a diary of press communications activity; Responsible for all social media activity and managing agency social media accounts; Seeks opportunities to improve the use of social media to develop audience and expand and increase education awareness; Monitors, updates and fine tunes the agency's web site; Answers general correspondence pertaining to agency functions; Maintains newspaper clipping files and mailing lists; Assists in developing and staffing exhibits; May translate difficult technical writings into layman's language; May prepare tentative drafts of speeches and presentations or gather material to be used in speech or presentation preparation; May prepare production specifications for marketing materials and act as liaison with vendors selected.

Minimum Qualifications:

1. A bachelor's degree or higher in Communications, English, Journalism, Marketing, Public Relations, or a closely related field and one (1) year of public relations, newspaper or other publication experience which regularly involved writing or editing; or

2. An associate's degree or higher that included or was supplemented by a minimum of fifteen (15) credit hours in Communications, English, Journalism, Marketing, Public Relations or a closely related field and three (3) years of public relations, newspaper or other publication experience which regularly involved writing or editing.

Other Requirements and Information:
  • Civil service examination requirements have been waived for this position as part of the NY HELPS Local program. Candidates must only meet the minimum qualifications for consideration.

Salary and Benefits:

Salary and benefits are competitive with the public sector market including but not limited to the following:
  • $ 80,325 Annual Salary
  • 35 or 40-Hour work week
  • Medical, Dental and Vision
  • Time off including vacation, personal and holiday time
  • New York State Pension Eligibility
  • Other benefits, including, but not limited to, deferred compensation, tuition reimbursement, leadership, and other professional development training

How to Apply:

Interested candidates should email their resume to: Scott Salotto, Executive Director of Public Policy & Strategic Communications at [email protected]
Click here to access the online application.

Position open until filled.

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