PSN Marketing Manager and Growth Initiatives Manager

Epiroc

• $170K — $200K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Degree in Engineering or equivalent technical knowledge
  • Deep understanding of customer needs and relationship management skills
  • Ability to develop and execute strategies aligned with business objectives
  • Proven experience in identifying new revenue streams and growth initiatives
  • Strong analytical skills for data-driven decision-making
  • Experience in B2B marketing and demand generation
  • Exceptional leadership and cross-functional collaboration capabilities
  • Effective executive communication skills for presenting strategies and results

Responsibilities

  • Drive regional growth strategy by aligning it with customer center priorities
  • Accelerate parts and aftermarket growth through targeted initiatives
  • Lead regional commercial campaigns and monitor their execution
  • Develop lifecycle opportunities to maximize customer value
  • Strengthen market intelligence through competitive and installed-base analysis
  • Support customer centers with marketing tools and insights
  • Coordinate with global functions to align regional needs with global initiatives
  • Measure business impact through KPIs and governance for tracking growth initiatives

Benefits

  • Flexible hybrid work model
  • Access to comprehensive marketing tools and insights
  • Opportunities for professional development and continuous improvement
  • Engagement with cross-functional teams and leadership
  • Involvement in innovative growth and marketing strategies
Full Job Description
This position can be located in either Garland, TX, Lively, ON, or Mississauga, ON and relevant benefits will apply.

Join Our Team as a PSN Marketing Manager and Growth Initiatives Manager at Epiroc!

The PSN Marketing & Growth Initiatives Manager is responsible for driving and coordinating regional marketing and growth initiatives across the Americas, translating PSD strategy and market opportunities into profitable Parts and Service growth.

Work Type:

Hybrid

Responsibilities:
  • Drive Regional Growth Strategy: Translate the PSD strategy into regional growth initiatives and execution plans aligned with Customer Center priorities and market opportunities.
  • Accelerate Parts & Aftermarket Growth: Develop and coordinate initiatives to increase Parts penetration, customer share and aftermarket revenue across the installed base.
  • Lead Growth Initiatives & Campaigns: Identify, prioritize and execute regional commercial campaigns and strategic growth programs, ensuring clear targets, ownership and follow-up of results.
  • Develop CES & Lifecycle Opportunities: Strengthen CES, rebuild, midlife and lifecycle initiatives to maximize customer value and capture opportunities throughout the equipment lifecycle.
  • Strengthen Market Intelligence: Lead market and installed-base analysis to identify customer potential, competitive gaps, fleet opportunities and emerging market trends.
  • Support Customer Centers: Act as a regional growth hub, providing Customer Centers with marketing tools, market insights, campaigns and commercial support to accelerate execution.
  • Coordinate Global & Regional Functions: Work closely with Global Product Management, Marketing, CES and other PSD functions to ensure regional priorities and Customer Center needs are incorporated into global initiatives.
  • Drive Product & Solution Roadmaps: Support the development of aftermarket product and solution roadmaps with clear objectives for revenue, profitability, customer share and market penetration.
  • Strengthen Competitive Positioning: Monitor competitors, pricing, market dynamics and emerging lower-cost suppliers to support differentiated value propositions and commercial actions.
  • Measure Business Impact: Establish KPIs and governance to track the impact of growth initiatives, including revenue growth, customer share, campaign conversion, installed-base penetration and profitability.


Knowledge/Education:
  • Degree in Engineering or equivalent technical knowledge


Skills and Abilities:
  • Customer Intimacy & Relationship Management. Deep understanding of customer needs, challenges, and business goals. Ability to build strong, trusted relationships with clients and key stakeholders.
  • Strategic Thinking. Develop and execute marketing and growth strategies aligned with business objectives.
  • Business Growth & Opportunity Identification. Identify new revenue streams, market opportunities, and growth initiatives.
  • Data Analytics & Performance Management. Use data, KPIs, and market insights to drive decision-making and measure success.
  • Demand Generation & B2B Marketing. Create programs that generate leads, accelerate pipeline growth, and increase market visibility.
  • Leadership & Cross-Functional Collaboration. Influence and align Marketing, Sales, Recruiting, and Operations teams toward common goals.
  • Executive Communication. Present strategies, business cases, and results effectively to leadership and clients.
  • Project & Initiative Management. Lead multiple initiatives, prioritize resources, and ensure successful execution.
  • Innovation & Continuous Improvement. Drive process improvements and introduce new ideas to support growth.
  • Results Orientation. Focus on measurable outcomes, ROI, and business impact.


This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Employees are held accountable for all duties of the job.

Applicable for Ontario applicants only:

This job will be posted until 13/10/2026 after which applications will no longer be accepted.

Expected compensation range: $170,222.00-200,000.00

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