Proposal & Marketing Strategy Manager

Health Monitor Network

$90K — $120K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years in marketing, proposal development, client solutions, or sales enablement, particularly in healthcare, pharma, or health media.
  • Exceptional proposal and presentation writing skills with a demonstrated portfolio.
  • Ability to interpret complex client briefs into differentiated marketing strategies.
  • Strong PowerPoint and Excel skills; adept at using data for insight-driven proposals.
  • Experience managing multiple high-priority tasks under tight deadlines.
  • Bachelor's degree in marketing, communications, life sciences, or a related field.

Responsibilities

  • Lead end-to-end RFP response for pharmaceutical clients by analyzing briefs and crafting insightful proposals.
  • Create high-impact presentations and client materials that simplify complex marketing concepts.
  • Develop speculative pitch concepts to position HMN as a strategic partner in advance of the RFP process.
  • Design cross-platform POC marketing programs tailored to clients' therapeutic areas and brand goals.
  • Utilize data and audience research to enhance proposals and marketing recommendations.
  • Collaborate with internal teams to ensure timely and accurate HCP list-match for RFP submissions.
  • Serve as a strategic partner to Pharma and Network Sales teams during client meetings and presentations.

Benefits

  • Hybrid work model with three days in-office each week.
  • Professional development opportunities in a fast-paced environment.
  • Access to a collaborative team across functions to facilitate creative problem-solving.
  • Flexible work hours within standard schedule.
Full Job Description
WHAT YOU WILL DO:

RFP Response & Proposal Development
  • Lead end-to-end RFP response for pharmaceutical clients analyzing briefs, developing strategic frameworks, and crafting persuasive, insight-driven proposals that differentiate HMN in competitive pitches.
  • Write and design high-impact presentations, sell sheets, and client-ready materials that translate complex POC marketing concepts into clear, compelling narratives.
  • Proactively develop speculative pitch concepts that get ahead of the RFP process, positioning HMN as a strategic thought partner rather than a reactive vendor.

Integrated Program Development
  • Conceptualize and architect cross-platform POC marketing programs spanning custom content, digital campaigns, and HCP-targeted initiatives tailored to each client's therapeutic area and brand objectives.
  • Leverage data, market insights, and audience research to strengthen proposal narratives and inform program recommendations.
  • Collaborate with internal teams to manage the HCP list-match process required for POC RFP submissions, ensuring accuracy and timeliness during peak RFP season.

Client & Internal Partnership
  • Serve as a strategic marketing partner to Pharma and Network Sales teams, supporting client meetings, pitch presentations, and account planning.
  • Build strong cross-functional relationships with Campaign Management, Production, and Editorial to develop solutions that are both creatively ambitious and operationally executable.
  • Manage a high volume of concurrent deliverables with professionalism, urgency, and consistent quality particularly during peak RFP season.

WHAT YOU BRING:

Required
  • 4-6 years of experience in marketing, proposal development, client solutions, or sales enablement ideally in healthcare, pharma, or health media.
  • Exceptional proposal and presentation writing skills, with a portfolio demonstrating the ability to build persuasive, audience-tailored narratives.
  • Proven ability to interpret complex client briefs and translate them into structured, differentiated marketing solutions.
  • Strong proficiency in PowerPoint and Excel; comfortable working with data to build insights-driven recommendations.
  • Experience managing multiple high-priority deliverables under tight deadlines in a fast-paced environment.
  • Bachelor's degree in marketing, communications, life sciences, or a related field.

Strongly Preferred
  • Background in pharmaceutical, healthcare, or health media marketing with familiarity with HCP-targeting, point-of-care programs, or omnichannel health marketing.
  • Experience with RFP response processes in a media, agency, or healthcare company context.
  • Familiarity with list-match methodology or audience segmentation for HCP campaigns.
  • Comfort presenting directly to clients or senior internal stakeholders.


Position Information

X Full-Time

Schedule/Hours: Mon-Fri/Hybrid/3 days in-office/9:00am-5:30pm

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