Establishing and maintaining an integrated BRD roadmap and master project plan across participating workstreams
Consolidating individual workstream plans into a single view of milestones, deliverables, dependencies and critical dates
Coordinating execution across the BRD Tiger Team, DOPT, Adobe/MarTech, IT/Engineering, Analytics, Change Management and business stakeholders
Identifying and managing cross-functional dependencies, risks, issues and decisions
Establishing program governance, operating cadences and escalation paths
Tracking actions and deliverables through completion and driving follow-up with accountable workstream owners
Key Deliverables
The engagement will produce and maintain:
Integrated BRD Roadmap - consolidated view of BRD and related Adobe/MarTech milestones
Master Program Plan - workstreams, deliverables, owners, dates and dependencies
Milestone & Dependency Tracker - critical cross-functional dependencies and delivery dates
Milestone 1 - Program Mobilization & Baseline
Confirm scope, stakeholders and workstreams
Inventory existing roadmaps, plans and commitments
Establish governance and operating cadence
Create initial RAID and decision logs
Establish Workfront program structure
Milestone 2 - Integrated BRD Roadmap
Consolidate workstream roadmaps
Map BRD milestones to Adobe/MarTech transformation milestones
Identify critical dependencies and sequencing
Establish baseline delivery dates and ownership
Milestone 3 - Execution & Governance
Launch recurring program governance
Track workstream execution against the integrated roadmap
Manage dependencies, risks, issues and decisions
Establish leadership reporting and program health dashboard
Milestone 4 - Business Readiness
Integrate Change Management activities into the master plan
Track communications, training, readiness and adoption dependencies
Confirm readiness criteria and required approvals for key releases
Milestone 5 - Delivery & Transition
Validate completion of agreed BRD milestones and deliverables
Document outstanding risks, dependencies and follow-on work
Complete program documentation and transition ongoing governance to designated owners