Instructure

Project Manager & Asana Administrator - Marketing

Instructure$80K — $110K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of project management experience in marketing campaigns, events, and creative production
  • Bachelor's degree in Business, Marketing, Communications, or related field; equivalent experience acceptable
  • Advanced knowledge of Asana, including administration and workflow management
  • Experience with CMS platforms and digital asset management
  • Experience managing international or remote teams across different time zones

Responsibilities

  • Develop strategic project plans defining scope, objectives, and timelines
  • Lead cross-functional projects, aligning diverse teams for seamless execution
  • Monitor project budgets to ensure financial health
  • Track performance and optimize workflows using data-driven tools like Asana
  • Oversee creative production timelines from concept through final approval
  • Ensure deliverables meet brand and quality standards
  • Contribute to PMO processes and documentation, aiming for continuous improvement

Benefits

  • Competitive compensation with an employee ownership program
  • Flexible work culture allowing remote, hybrid, and in-office options
  • Generous time off including holidays and a unique 'Dim the Lights' period
  • Comprehensive wellness and mental health programs
  • Support for professional development and tuition reimbursement
  • Access to necessary technology and tools
  • Employee recognition program and a culture of inclusivity and support
Full Job Description
We are seeking an energetic, strategic Project Manager to join our Marketing team. This role is responsible for leading cross-functional initiatives from concept to delivery, with a heavy emphasis on creative production. You will act as the connective tissue between creative, digital, events, and marketing teams to produce cohesive campaigns and high-impact brand experiences, ensuring every project is delivered on time, on brand, and within budget. About You: • A Master Coordinator: Highly organized and detail-oriented, you thrive in fast-paced, high-stakes environments. • A Strategic Communicator: You are a proactive communicator capable of influencing stakeholders and inspiring cross-functional teams. • A Collaborative Leader: You build trust easily, foster team accountability, and are relentless about driving results. Key Responsibilities: End-to-End Project Leadership • Strategic Planning: Develop comprehensive project plans defining scope, objectives, deliverables, timelines, and resource requirements. • Cross-Functional Alignment: Lead projects for diverse teams (Creative, Events, Content, Digital Marketing, and external agencies) to ensure milestone alignment and seamless execution. • Budget & Profitability: Monitor project budgets and resource allocations to ensure profitability and financial health. • Performance Tracking: Use data-driven methods and tools, like Asana, to monitor project progress, optimize workflows, and provide insights into everything from dept-wide plans to team resourcing to individual workloads. Creative Production & Digital Execution • Creative Workflow: Oversee creative production timelines (video, graphics, assets), managing the process from brief and concept through to final approval. • Integrated Campaigns: Establish cohesive digital workflows to ensure the successful integration of all program channels and touchpoints, maximizing the impact of multichannel campaigns and ongoing audience engagement. Governance & PMO Excellence • Risk Mitigation: Identify and document project risks; proactively develop mitigation plans and escalate blockers to PMO leadership. • Process Optimization: Actively contribute to the development of PMO workflows, templates, and agency best practices. • Quality & Brand Standards: Ensure all deliverables adhere to brand guidelines, accessibility requirements, and internal quality benchmarks. • Continuous Improvement: Lead "post-mortem" retrospectives to capture lessons learned and apply insights to future project cycles. • Asana Platform Governance: Serve as the divisional administrator for Asana; manage workspace architecture, user permissions/onboarding, and build standardized project templates for recurring marketing workflows. • Workflow Automation: Design and maintain Asana rules, forms, and tech stack integrations (e.g., Slack, Google Drive) to reduce manual work and streamline cross-functional handoffs. • Team Enablement: Establish Asana best-practice documentation ("Team Playbook") and act as the internal subject matter expert to onboard and train the team on new features. • Asana Documentation Management: Author and maintain critical process documentation within Asana, including the "Marketer's Guide," "PMO's Guide," and "Agency Team's Guide," to ensure cross-functional alignment and standardized digital workflows. Qualifications: • Experience: 5+ years of project management experience, specifically focusing on marketing campaigns, events, and creative production. Agency experience is highly preferred. • Education: Bachelor's degree in Business, Marketing, Communications, or a related field or equivalent experience. PMP or equivalent certification is a significant plus. • Technical Proficiency: Advanced/Expert-level knowledge of Asana, including experience acting as a platform or team administrator (building templates, rules, reporting, and portfolios); familiarity with CMS platforms, digital asset management and creative production workflows. • Global Coordination: Experience managing international or remote teams across various time zones. Preferred Skills: • Strong negotiation and conflict resolution skills when managing stakeholders. • Familiarity with Agile/Scrum methodologies applied to marketing contexts. We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection

About Instructure

Instructure is a software company that provides cloud-based learning management systems for educational institutions and corporations. The company was founded in 2008 and is based in Salt Lake City, Utah. Instructure's flagship product, Canvas, is used by over 3,000 universities, school districts, and institutions around the world. Instructure also offers a range of other products, including Bridge, a corporate learning and engagement platform, and Arc, a video platform for learning. Instructure went public in 2015 and is traded on the New York Stock Exchange under the ticker symbol INST.
Learn more about Instructure
Size
1,283 employees
Market Cap
$3.3 billion
Industry
Founded
2008
NASDAQ

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