Amazon Ads is looking for a Programmatic Solutions Consultant to support customers using our demand-side platform, Amazon DSP.
As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs.
Key job responsibilities
* Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives
* Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices
* Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations
* Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists)
* Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers
A day in the life
A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action.
You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals.
You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity.
BASIC QUALIFICATIONS
- 4+ years of experience in programmatic advertising in a consultative role, providing hands-on customer service
- Experience in digital advertising and client facing roles
- Experience with annual brand and media planning
- Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.)
- Experience in digital advertising and client facing roles with a focus on data analysis
- Experience owning relationships with programmatic decision makers
- Experience with annual brand planning and media planning
- Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser)
- Bachelor's degree in marketing, communications, or equivalent work experience
- Fluency in English
PREFERRED QUALIFICATIONS
- Experience in e-commerce or online advertising
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Experience in digital analytics and/or DMP, CDP
- Vertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising
- Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners
- Organizational skills including prioritizing, scheduling, time management, and meeting deadlines
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 75,200.00 - 131,600.00 USD annually
