General Motors

Programmatic Media Assistant Manager

General Motors • $75K — $95K *
Detroit, MI 48228Hybrid
Media
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of experience in paid media, with at least 3+ years focused on programmatic buying/optimization
  • Experience leading complex initiatives and influencing others; direct people management experience is a plus
  • Advanced experience with enterprise DSPs like DV360 or The Trade Desk
  • Deep understanding of auction dynamics, deal structures, and measurement quality

Responsibilities

  • Define and own programmatic strategy for GM brands
  • Establish evaluation frameworks tailored to GM's needs
  • Translate brand objectives into clear programmatic plans
  • Recommend mix of programmatic buying options for efficiency
  • Act as expert for Programmatic Specialists without direct management
  • Own optimization frameworks and diagnose performance
  • Develop structured test agendas for programmatic innovations

Benefits

  • Hybrid work environment
  • Potential eligibility for relocation benefits
  • Opportunity to work with iconic automotive brands
  • Influential role in shaping programmatic strategy
Full Job Description
Job Description

As a Programmatic Media Assistant Manager at MediaOne, General Motors' in-house media agency, you'll play a pivotal role in leading programmatic strategy and optimization for some of the world's most iconic automotive brands. You sit at the intersection of strategy, performance, and influence-shaping test agendas, raising the bar on activation quality, and steering how programmatic shows up across display, online video, CTV, audio, and emerging formats.

This role is equivalent to an AMD/Director level at a media Agency. You will not have direct people management responsibility, but you will strongly influence the work and development of Programmatic Specialists and Senior Specialists through standards, guidance, and day-to-day collaboration. You'll partner closely with brand media leads, performance marketing, audience and analytics teams, and platform partners to ensure our programmatic investments work harder and smarter for Chevrolet, GMC, Buick, Cadillac, OnStar, and GM corporate initiatives.

What you'll do:

Channel leadership & strategy
  • Help define and own the programmatic strategy for GM brands across display, OLV, CTV, audio, and other addressable formats.
  • Establish & lead evaluation frameworks tailored to GM's needs and future technology stack.
  • Translate brand and performance objectives into clear programmatic plans, including channel, format, audience, and inventory strategies.
  • Recommend the right mix of open exchange, PMPs, and programmatic guaranteed to balance scale, efficiency, and quality.

Influence & mentorship (no direct people management)
  • Act as a go-to expert and thought partner for Programmatic Specialists and Senior Specialists on your brands.
  • Influence how campaigns are set up, optimized, and reported through clear guidance, feedback, and shared best practices.
  • Help shape informal development for junior talent by reviewing work, suggesting new approaches, and modeling high standards of craft-without direct line management.

Performance management & optimization
  • Own in-flight optimization frameworks across brands, setting clear hypotheses, KPIs, and decision rules.
  • Diagnose performance across audiences, inventory paths, and formats; recommend smart shifts in:
    • Bidding strategies (manual vs algorithmic, tCPA, tROAS, vCPM, etc.).
    • Supply strategy (SPO, partners, deal types).
    • Creative and audience approaches.
  • Partner with analytics and measurement teams to build robust readouts that connect media performance to business outcomes.
  • Understand platform contracts and commitments in order to meet agreed volumes and manage credits.

Testing, pilots & innovation
  • Develop and maintain a structured test & learn agenda for programmatic (e.g., new supply partners, new targeting approaches, new optimization features, AI-driven tools).
  • Work with internal stakeholders and external partners to scope pilots, define success metrics, and ensure tests are scalable and repeatable if successful.
  • Translate test results into tangible guardrails, playbooks, and best practices for broader MediaOne adoption.

Stakeholder & partner management
  • Serve as a key programmatic point of contact for GM brand teams, MediaOne brand media leads, and cross-channel partners.
  • Build and maintain productive relationships with DSPs, publishers, and key technology partners-helping align roadmaps and opportunities with GM priorities.
  • Create and deliver clear, compelling performance and strategy presentations for internal and, when needed, senior stakeholders.

Governance, process & quality
  • Help define and enforce standards for campaign setup, naming conventions, taxonomies, and QA across the brands you support.
  • Ensure strict adherence to GM's brand safety, fraud/IVT, privacy, and suitability requirements.
  • Identify opportunities to streamline workflows through templates, automation, and improved handoffs with planning, audience, and analytics.


What you'll bring:

Background & experience
  • Bachelor's degree required
  • 5+ years of experience in paid media, with at least 3+ years focused on programmatic buying/optimization at scale (agency, in-house, or platform side).
  • Demonstrated experience leading complex initiatives and influencing the work of others; prior direct people management is a plus but not required.

Technical depth
  • Advanced, hands-on experience with one or more enterprise DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo), including multi-format campaigns (display, video, CTV; audio a plus).
  • Deep understanding of:
    • Auction dynamics and bid strategies.
    • Deal structures (open exchange, PMPs, preferred deals, PG) and supply path optimization.
    • Measurement and quality (viewability, IVT/fraud, brand safety/suitability, frequency management).
  • Familiarity with evolving topics like identity, cookie deprecation, clean rooms, and cross-device measurement, and what they mean for optimization and test design.

Analytical, strategic & communication skills
  • Strong analytical skills with the ability to synthesize large, complex data sets into clear narratives and prioritized recommendations.
  • Comfortable creating and presenting decks that tell the story of programmatic performance and recommended next steps to both specialist and non-specialist audiences.
  • Able to balance short-term performance wins with long-term learning and platform strategy for GM brands.

Leadership & mindset
  • Forward-looking mindset; you track where programmatic, ad tech, and AI are going and what that means for MediaOne and GM.
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment, while maintaining a high bar for quality and detail.
  • Proactive self-starter who can work independently and as part of a broader leadership group-comfortable working through ambiguity and influencing without direct authority.
  • Strong relationship-builder who can partner effectively with GM brand teams, MediaOne channel and capability leads, external agencies, and platform partners

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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