Whirlpool Corp

Program Manager, Brand Management

Whirlpool Corp$55K — $118K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 7 years experience in product, brand, project, or account management.
  • Intermediate knowledge of product launch, packaging, and retail activation processes.

Responsibilities

  • Manage go-to-market product launch content across multiple brands.
  • Infuse strategic insights into projects to align with brand objectives.
  • Oversee planning, execution, and delivery of major appliance launch campaigns.
  • Serve as a contact point for cross-functional teams, managing schedules and budgets.
  • Monitor project scope, flag deviations, and present risk mitigation options.
  • Maintain accurate project documentation using enterprise tools.
  • Collaborate with the strategy team to ensure clear and actionable campaign briefs.

Benefits

  • Generous benefits package.
  • Whirlpool employee discount.
  • Fitness and educational reimbursement programs.
  • Access to recently renovated office space and amenities.
  • Flexible work arrangements, including 'Always On Flexibility' and a 'Two-Week Work from Anywhere' policy.
  • Sabbatical program providing four weeks of paid leave after every five years of service.
Full Job Description
Requisition ID: 71680

The team you will be a part of

Whirlpool Corporation is seeking a Program Manager to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.

This role in summary

As a Program Manager within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of medium retail activation projects and baseline content requirement assets for product launches, managing project resources, and driving operational efficiency across various initiatives. This role focuses on building foundational program management skills to progress toward more complex programs and higher-level roles.

Your responsibilities will include

  • Brand dedicated resource managing go-to-market product launch content development across our portfolio of brands.
  • Infuse projects with strategic insights that reflect brand positioning and objectives.
  • Manages the planning, coordination, execution, and successful delivery of assets for major appliance product launch go-to-market campaigns.
  • Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
  • Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
  • Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
  • Partner with the resourcing and strategy team to ensure campaign and asset briefs are clear and actionable.
  • Maintain resource tracking and allocations across project streams to keep all teams updated through the duration of the project.
  • Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
  • Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
  • Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.


Minimum requirements

  • Bachelor's degree required.
  • 7 years experience in product, brand, project, or account management.
  • Intermediate level of knowledge regarding product launch, packaging, and retail activation processes.


Preferred skills and experiences

  • Strong communication, diplomacy, and stakeholder management skills.
  • Experience managing project-level risks and navigating ambiguity.
  • Proficient in project management tools (e.g., Workfront).
  • Process-driven with a continuous improvement and growth mindset.
  • Demonstrated proactive problem-solving skills and attention to detail.
  • A collaborative team player who helps foster a trust-based workspace culture.


Compensation Data

The anticipated salary range for this position is $55,900 - $118,000 + Annual Bonus. Final compensation within this range will be determined based on several factors, including the candidate's relevant skills, professional experience, and specific educational background and certifications.

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool's Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

  • Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
  • Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical - Four weeks paid leave after every five years of service.


Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Whirlpool Corp

Whirlpool Corp Careers

Join the dynamic team at Whirlpool Corp, a global leader in home appliances, where innovation meets purposeful design. At Whirlpool, we are committed to creating high-quality products that make life easier for millions of consumers worldwide. There has never been a more exciting time to explore job opportunities with us and become part of a legacy of leadership and innovation.

Work You’ll Do

At Whirlpool Corp, you will engage in meaningful work that directly impacts our company and customers. Our team is dedicated to fostering an environment of diversity and inclusion, where every employee can thrive. We offer a variety of job opportunities ranging from engineering to marketing, each requiring unique skills that contribute to our shared vision of improving home life.

Innovate and Grow

Join our team and be at the forefront of industry innovation and product development. Whirlpool Corp is the perfect place to enhance your career, offering growth through professional development and diversity training programs that are designed to nurture your leadership potential. Our commitment to innovation isn't just about technology, but also about innovative thinking that empowers our team to create groundbreaking solutions.

Be Part of a Great Team

Whirlpool’s culture is built on a foundation of respect and teamwork. Our employees enjoy a supportive network that extends beyond ordinary employment. Here, you will collaborate with talented professionals who are passionate about what they do and are eager to drive success. We believe that together, we can achieve great things, making Whirlpool Corp not just a workplace but a community.

Future-Proof Your Career

With a multitude of career paths available, your professional journey at Whirlpool Corp can be as diverse as our product range. From internships that offer real-world experience to full-time positions that challenge and reward, there are endless opportunities to advance. Our robust benefits package supports the well-being of our employees and their families, ensuring a balanced and fulfilling career.

Explore Job Opportunities

Whether you’re just starting out or looking to take your career to the next level, Whirlpool Corp offers a range of opportunities. Enhance your resume through challenging projects, benefit from our comprehensive training programs, and connect with leaders through our networking events.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are always on the lookout for curious, creative, and driven team players who are ready to make an impact. SEARCH WHIRLPOOL JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Whirlpool Corp.
Learn more about Whirlpool Corp
Size
69,000 employees
Market Cap
$7.6 billion
Industry
Net Income
$1 billion
Founded
1911
5 Year Trend
+1.2%
Revenue
$19.4 billion
NASDAQ

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