The Program Management Manager (Lead) will be a high-impact, cross-functional leader with extensive expertise in digital marketing, sophisticated data analytics, and strategic team management, possessing the acumen to architect and deliver robust, scalable solutions within a high-velocity, fast-paced environment.

The base salary range for this full-time position is $168,000 - $189,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

Position Responsibilities:

Program & Operations Leadership

• Lead end-to-end program management for digital marketing campaigns, ensuring seamless execution across cross-functional teams

• Monitor campaign performance and ensure healthy deployment across channels (email, paid media, events, etc.)

• Drive operational excellence by managing service levels, deliverables, and OKRs

• Compile and present weekly, monthly, and quarterly performance metrics with actionable insights and recommendations

• Partner with leadership and stakeholders to improve workflow efficiency and business outcomes

• Stay current with industry trends, tools, and best practices in digital marketing and marketing automation

Data & Technical Leadership

• Lead technical discussions and provide guidance on data architecture, analytics, and reporting solutions

• Analyze campaign and operational data to evaluate performance and identify optimization opportunities

• Design and implement scalable data solutions, including automation of manual processes and workflow improvements

• Leverage tools such as SQL, Tableau, Power BI, or similar platforms for data extraction, transformation, and visualization

• Ensure data quality, accuracy, and reliability across reporting systems

• Act as a thought leader in data best practices, innovation, and continuous improvement (including AI-driven solutions where applicable)

Incident & Process Management

• Act as incident coordinator to validate, prioritize, and assign issues for resolution

• Evaluate feasibility of solutions, approve workarounds, and ensure timely resolution

• Drive process improvements to enhance scalability, efficiency, and data delivery

• Continuously identify opportunities to optimize infrastructure and operational workflows

People Management & Leadership

• Lead, mentor, and manage a team of digital marketing specialists and data analysts

• Conduct regular 1:1s, performance reviews, and provide ongoing coaching and feedback

• Design and implement performance improvement and incentive programs

• Support career development and foster a high-performance, engaged team culture

• Hire, onboard, and train new team members across workflows

• Ensure teams have the tools, training, and resources needed to succeed

Stakeholder Management

• Collaborate effectively with cross-functional teams including marketing, product, engineering, and external partners

• Communicate complex data insights and program updates clearly to both technical and non-technical stakeholders

• Manage competing priorities and stakeholder expectations in a dynamic environment

Minimum Qualifications:

• Bachelor6s degree in Marketing, Business, Engineering, Computer Science, or a related field (or equivalent experience)

• 15+ years of experience in program/project management and data analytics roles

• 8+ years of experience in digital marketing (email, paid media, etc.) with experience in relevant email automation tools like Marketo, Eloqua, Hubspot etc

• 8+ years of people management experience leading high-performing teams

• Strong understanding of SQL and data analysis across databases (e.g., MySQL, PostgreSQL, Oracle)

• Proven ability to manage cross-functional programs and deliver in fast-paced environments

• Excellent problem-solving, analytical, and critical thinking skills

• Strong communication and stakeholder management skills

Preferred Qualifications:

• Experience with Agile methodologies and product lifecycle management

• Experience in marketing technology and automation platforms

• Ability to prioritize effectively in environments with competing stakeholder demands

• Strong technical judgment and ability to drive data-driven decision-making

• Exposure to AI/automation for process optimization

Key Competencies:

• Strategic thinking & execution

• Data-driven decision making

• Technical leadership

• Stakeholder influence

• Team leadership & coaching

• Operational excellence

• Innovation & continuous improvement

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage

• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums

• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences