Amazon

Program Activation Manager, Brand Partnership Studio

Amazon$72K — $119K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • Proficient in analytical and productivity tools (Oracle BI, Salesforce, Microsoft Office Suite).
  • 5+ years in creative or production project management for external clients.
  • 2+ years of direct experience working with creators in a talent or agency role.
  • Highly self-motivated with excellent multitasking skills.
  • Strong organizational and detail-oriented skills in fast-paced situations.
  • Effective conflict resolution abilities focused on collaborative outcomes.

Responsibilities

  • Oversee execution and quality control of creative projects from start to finish.
  • Develop detailed project schedules and budgets for multiple campaigns.
  • Represent the Brand Partnership Studio in client meetings and provide strategic insights.
  • Collaborate with various internal teams to ensure smooth project execution.
  • Lead production for livestreams and branded content, ensuring high-quality deliverables.
  • Identify efficiency opportunities and manage project risks effectively.
  • Monitor project profitability and manage financial reporting and billing.

Benefits

  • Comprehensive health insurance (medical, dental, vision).
  • 401(k) matching program.
  • Paid time off and parental leave.
  • Wellness support including mental health services and EAP.
  • Adoption and surrogacy reimbursement coverage.
Full Job Description
Reporting to the Program Activation Lead, US, the Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You're a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Key job responsibilities

- Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.

- Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.

- Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.

- Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.

- Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).

- Identifies opportunities for efficiency, managing risk, and mitigation planning.

- Monitor project profitability, resource allocation, financial reporting, and billing.

A day in the life

As a Program Activation Manager, your primary focus day to day will be to cost/scope concepts in pre-sale and manage the execution of creative programs in post-sale. You will be responsible for tracking timelines, budgets, and approvals across internal teams and external vendors. Keeping teams informed on project health via internal meetings, Slack threads, and project documents. You'll also be responsible for processing POs and maintaining data hygiene across project systems.

Occasionally, you'll support the ideation and packaging of original programming, and build/revise SOPs.

BASIC QUALIFICATIONS

- Bachelor's degree, or experience in a relevant field

- Experience with analytical, sales, and productivity tools including Oracle Business Intelligence, Salesforce, Microsoft Office Suites, Microsoft OneNote, and Microsoft SharePoint

- 5+ years in creative project management or production management, delivering work for external clients

- 2+ years of working directly with creators in a talent management, agency or platform role experience

- Highly self-motivated with strong multitasking and prioritization skills

- Exceptionally organized, detail-oriented, and able to self-manage in a fast-paced setting

- Strong conflict resolution skills with a focus on win-win outcomes

PREFERRED QUALIFICATIONS

- Experience analyzing data and best practices to assess performance drivers

- Knowledge of the Twitch platform and Twitch advertising experience

- Knowledge of video production, live streaming technologies, and studio workflows

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 72,600.00 - 119,700.00 USD annually

USA, NY, New York - 75,200.00 - 131,600.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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