Blue Shield Of California

Product Strategist, Principal - ASO

Blue Shield Of California$120K — $145K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required.
  • 10+ years of relevant experience required.
  • 5+ years in product management, strategy, or related roles required.
  • Experience translating business problems into product capabilities and roadmaps required.
  • Proven track record leading complex cross-functional initiatives required.
  • Knowledge of healthcare payer operations and self-funded ASO products required.
  • Preferred: Graduate degree or relevant certifications (PMP, SAFe, etc.).

Responsibilities

  • Evolve business line portfolios to meet membership and operational income targets.
  • Architect product strategies based on benefit intent and guide implementation processes.
  • Supervise creation and analysis of business product performance analytics for portfolio management.
  • Facilitate submission of innovation pipeline proposals from product line management.
  • Track and manage benefit design, implementation updates, and resolve reported issues.
  • Partner with market-facing teams to translate feedback into prioritized capabilities.
  • Coordinate with internal and external partners to ensure smooth capability implementation.

Benefits

  • Hybrid work model allowing flexible in-office collaboration.
  • Opportunities for personal and professional growth.
  • Supportive leadership fostering continuous learning and development.
Full Job Description
Job Description

Your Role

The New Product Development team advances scalable product capabilities that support Blue Shield's self-funded ASO growth, operational efficiency, and market competitiveness. The Product Strategist, Principal will report to the Senior Manager, Product Strategy. In this role you will lead ASO modernization efforts across current and future roadmap priorities, including data integration, client-specific network needs and plan design, billing modernization, and reusable platform capabilities. In this role, you will translate employer, broker, member, operational, and market needs into prioritized capabilities, measurable business outcomes, and executable roadmaps that improve ease of doing business and enable profitable self-funded growth.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

Your Work

In this role, you will:
  • Be accountable for evolving business line portfolios to deliver membership/OI targets and designing a competitive portfolio, accounting for acquisition, retention, and performance improvement
  • Architect product strategy/plan designs based on benefit intent and functions as a central resource as products/plan designs move through the implementation life cycle
  • Guide/supervise creation and interpretation of business product performance analytics to drive ongoing portfolio management and strategy
  • Ensure delivery of innovation pipeline submissions from product line management, facilitating translation of product strategy to formal business requirements
  • Track benefit design, implementation, and filing updates/impacts in collaboration with Product Lifecycle Management and escalate/resolve reported issues on behalf of the business line General Manager
  • Partner with market-facing and Product Strategy teams to translate feedback into prioritized capabilities that drive growth
  • Partner with internal and external partners to resolve dependencies, align decision rights, and move complex capabilities from concept through implementation readiness


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree or equivalent experience
  • Requires at least 10 years of prior relevant experience
  • Requires at least 5 years of product management, product strategy, product implementation, management consulting, health plan operations, or related experience
  • Requires experience translating ambiguous business problems into product capabilities, requirements, roadmaps, and measurable outcomes
  • Requires experience leading complex cross-functional initiatives that require coordination across internal and external partners
  • Requires experience with healthcare payer operations, self-funded/ASO products, funding and payment models, benefit configuration, health and care navigation vendor integrations, claims, eligibility, billing, or related health plan capabilities
  • Experience with health plan platforms or configuration systems preferred
  • Experience with network customization and benefit design preferred
  • Experience working with external vendor data sharing and integration preferred
  • Graduate degree, PMP, SAFe, CSPO, Lean, product management, health care administration, informatics, or related certification preferred


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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