Position Summary: The Product Owner role at The C2 Group serves as the bridge between client stakeholders, business strategists, and solution engineers to ensure solutions deliver measurable business value and exceptional customer experiences. The Product Owner values curious, accountable, and collaborative problem-solving tactics that combine focus, technical fluency, adaptability, thoughtful prioritization and clear communication while contributing with a low ego, team-first mindset.
The Product Owner is a problem solver and will help execute the client's deliverable "product vision", manage priorities, and translate business needs into actionable requirements. The role must have the technical aptitude to guide cross-functional team members through successful delivery across digital platforms, customer experience initiatives, personalization, experimentation, AI-enabled workflows, and marketing technology ecosystems, all while enabling a successful customer journey.
This role is ideal for someone who thrives in fast-moving, high-paced, collaborative environments. This individual also must be comfortable balancing strategy with execution and enjoys solving complex digital business challenges with client-facing interactions.
The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. This role requires the ability to attend in-person meetings in Grand Rapids as needed with a preference to candidates located in the Midwest. Accountabilities of the Product Owner: Drive Client Strategy and Execution of Functional Specification - Understand client goals, needs, and business objectives
- Translate strategy into actionable product direction
- Guide product decisions based on value and impact
- Align stakeholders around priorities and outcomes
- Identify opportunities to improve the product experience
Lead Problem Solving and Execution Efforts Against Client Objectives- Manage day-to-day execution by ensuring engineers understand the work, acceptance criteria, deadlines
- Hold the team accountable for producing complete, client-ready work that meets scope, business objectives, and agreed-upon timelines
- Lead the client work by translating customer goals, priorities, and desired outcomes into clear sprint-level direction
- Facilitate discovery and problem-solving conversations with customers and internal teams
- Identify root causes, business constraints, user needs, and opportunities for improvement
- Partner with Solution Engineers and Tech Lead to evaluate solution options
- Guide team toward practical, effective solutions that support customer objectives
- Communicate recommendations, decisions, and next steps clearly to stakeholders
- Proactively remove blockers and keep work moving to avoid rework or misalignment with client expectations
Plan & Prioritize Sprints, Backlogs, and Resourcing- Own backlog creation, refinement, prioritization, and readiness for sprint planning
- Define clear requirements, user stories, acceptance criteria, and expected outcomes
- Ensure sprint goals are aligned with customer priorities and delivery commitments
- Review sprint progress, adjust priorities as needed, and support timely decision-making
- Ensure allocated resources are in place to conduct work efforts
Validate Work Against Acceptance Criteria- Validate delivered work against acceptance criteria, customer expectations, and business objectives
- Partner with Solution Engineers to support testing, issue resolution, and release readiness
- Gather customer feedback and monitor adoption to identify gaps, risks, and improvement opportunities
- Support training, documentation, communication, and change management activities
- Ensure customers are prepared to successfully adopt and realize value from delivered solutions
- Review output regularly with the engineers to ensure quality and readiness before work is shared
Lead Training and Adoption Activities- Prepare users and stakeholders for deliverable product changes
- Lead rollout plans, training, and communication
- Create clarity around how new features should be used
- Gather feedback to improve adoption and usability
- Help customers realize value from delivered solutions
Education & Experience:- 4 to 7+ years of Product Owner, Business Analyst, Software Development, or Martech experience
- Experience working in agile delivery environments
- Experience and knowledge of digital platforms, websites, CMS, and/or marketing technologies (Optimizely and agentic experience a plus)
- Strong understanding of customer experience and digital product delivery
- Ability to manage multiple priorities and stakeholders
