Position SummaryAs a Product Marketing Senior Manager at TrendAI™, in the Global Partner Office at TrendAI™, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community - spanning service providers, distributors, resellers, and value-added resellers. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices.
By speaking the language of the channel - mapping partner business models, margin and incentive drivers, and the cybersecurity challenges their customers face - this role is central to deepening TrendAI™'s reach, partner loyalty, and through-partner revenue. You will align our industry-leading AI security platform capabilities to the realities of how partners build pipeline, differentiate, and deliver outcomes for end customers. This includes developing partner-facing messaging, building to-partner and through-partner campaigns, creating scalable enablement content, and partnering closely with channel sales, alliances, and field marketing teams. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.
Key ResponsibilitiesPartner Positioning & Messaging- Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
- Tailor messaging by partner type - service providers, distribution and reseller/VAR - to strengthen differentiation and relevance.
- Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
To-Partner & Through-Partner Demand Programs- Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs.
- Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.
- Support the partner experience across the lifecycle - from onboarding and certification to ongoing engagement and advocacy.
Partner Content & Enablement- Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
- Build targeted enablement - talk tracks, battlecards, objection handling, use-case briefs - that improve partner seller confidence and consistency when engaging customers.
- Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs.
Partner Program Marketing- Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams.
- Collaborate with regions to build partner communications and community engagement - newsletters, partner events and webinars, advisory councils, and recognition programs - that strengthen loyalty and mindshare.
Market Intelligence & Insights- Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
- Translate insights into concrete recommendations for channel sales, marketing, and program teams.
- Identify emerging partner opportunities and help refine program and GTM focus areas.
Key Qualifications- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Channel marketing, partner marketing, or GTM strategy experience strongly preferred. Direct experience marketing to or through distributors, resellers, and value-added resellers ideal.
- Channel Acumen: Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling.
- Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - partners, customers, analysts, executives, and sellers.
- Collaboration: Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders.
- Customer- & Partner-Centric Mindset: Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives.
- Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems.
- Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies.
- Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's channel relevance and partner growth.
What We Offer You: You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.
- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.
Be Passionate. Be Innovative. Be a Trender.
No sponsorship will be provided for work permit applications or renewals for this position now or in the future.#LI-BM1
