Job DescriptionAbout This RoleThe Technical Product Marketing Specialist will be responsible for developing and executing marketing strategies that effectively communicate the technical aspects and benefits of our products to both technical and non-technical audiences. This role requires a deep understanding of the product's technical features, market trends, and customer needs to create compelling marketing materials and campaigns.
Key Responsibilities And Accountabilities- Assist Marketing for any technical support required
- Share information and suggestions on customer needs
- Market Research & Competitive Analysis - To provide insights into the market landscape and help inform product positioning.
- Conduct research on market trends, competitors, and customer preferences.
- Analyze competitor products and create comparison reports.
- Identify opportunities for differentiation based on research findings.
- Product Positioning & Messaging - To ensure clear, consistent, and compelling communication of product value.
- Assist in developing positioning statements and messaging frameworks.
- Create product-specific content, including value propositions and benefit-driven messaging.
- Ensure messaging consistency across marketing channels.
- Content Creation & Collateral Development - To support marketing and sales teams with high-quality content that drives engagement and conversions.
- Develop marketing assets, such as brochures, one-pagers, presentations, and case studies.
- Collaborate with the content marketing team to produce blogs, emails, and social media posts.
- Maintain and update a repository of product collateral for internal and external use.
- Performance Tracking & Reporting - To measure the impact of product marketing initiatives and improve future strategies.
- Track key performance indicators (KPIs), such as product adoption, campaign engagement, and sales enablement effectiveness.
- Prepare regular reports on product marketing activities and outcomes.
- Use data insights to refine product positioning and GTM strategies.
- Cross-Functional Collaboration - To ensure alignment between product, marketing, and sales teams.
- Act as a liaison between product management, sales, and marketing teams.
- Participate in regular cross-functional meetings to stay updated on product developments.
- Share product updates and insights with relevant stakeholders.
Essential Qualifications, Experience, And Skills- Bachelor Degree in Electrical Engineering preferred.
- 2+ experience in electrical power distribution systems.
- IT savvy and comprehends business systems and procedures
- ERP & CRM systems (SYSPRO & SalesForce).
- Microsoft Office solutions
(Outlook, Excel, Word, Planning or Planner, Teams...).
- Strong technical writing skills; able to convey concepts in writing concise technical documentation for power conversion and distribution products.
- Technical project management and scheduling
- Extremely well organized and reliable, exceptional follow-up, seeing tasks through to completion.
- Excellent problem-solving skills.
- Strong customer service orientation, confidence when speaking with customers, works well under pressure.
- Strong interpersonal and communication skills (verbal & written), ability to collaborate.
- Demonstrates initiative and a passion for achieving results.
- Resourceful, innovative and energetic.
Compensation: $80,000 to $90,000 CAD 
