Veeva Systems Inc

Product Marketing Senior Manager

Veeva Systems Inc • $95K — $175K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of B2B enterprise software product marketing experience
  • Ability to navigate complex organizational structures
  • Strong narrative refinement and writing skills
  • Demonstrated cross-functional alignment with stakeholders
  • Effective project management and operational execution skills
  • Bachelor's degree or equivalent work experience

Responsibilities

  • Collaborate with teams to execute an annual strategic marketing plan
  • Lead execution of Vault CRM Suite product marketing initiatives
  • Develop and refine messaging for external channels
  • Translate product releases into enablement tools for sales teams
  • Own content strategy and create marketing assets
  • Manage large-scale customer conference agendas and content
  • Drive product awareness through PR and social media

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
Full Job Description
The Role

We are seeking a Product Marketing Sr. Manager to lead U.S. product marketing for Veeva Vault CRM Suite, the leading agentic engagement platform for life sciences. You will partner closely with Market Strategy and Product Management to develop the positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities. You will translate product vision and innovation, customer voice and value, and market opportunities into compelling narratives that drive customer success and growth.

In this role, you will lead product launches, release marketing, sales enablement, customer advocacy, and content strategy. The right candidate will thrive in a collaborative, fast-paced environment and is equally comfortable developing long-term marketing strategy and driving execution.

Success requires a highly self-motivated and collaborative leader with the adaptability to navigate a matrixed organization, partner effectively with stakeholders, and deliver clear, compelling narratives across every customer touchpoint.

What You'll Do

    • In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan-including customer retention, adoption, and cross-sell/upsell strategies
    • Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing
    • Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
    • Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
    • Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
    • Own and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programs
    • Drive product awareness through PR, article placements, and social media
    • Build and maintain an optimized library of sales collateral and competitive assets


Requirements

    • 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
    • High level of self-motivation-proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
    • Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
    • Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders
    • Strong project management and operational execution skills, with high attention to detail and accountability
    • Bachelor's degree or equivalent work experience


Nice to Have

    • Experience marketing a category-leading enterprise B2B software product with significant market share
    • Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs


Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.
    • Follow the application process and submit your resume.
    • Within 3 days, you will receive a link to a personality assessment administered by a third party.
    • Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
    • If moving to the interview stage, the process is as follows:
        1. A conversation with the hiring manager
        2. A practical case exercise
        3. A final conversation with our group's Senior Leader.
    • Once all interviews are complete, the manager will be in touch with a final decision.


Perks & Benefits

    • Medical, dental, vision, and basic life insurance
    • Flexible PTO and company paid holidays
    • Retirement programs
    • 1% charitable giving program


Compensation

    • Base pay: $95,000 - $175,000
    • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-RemoteUS
#LI-MidSenior

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Work Where It's Best for You

Work Anywhere means you can work in an office or at home on any given day. It's about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We're investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it's best for you.

About Veeva Systems Inc

Veeva Systems Inc. provides cloud-based software for the life sciences industry in North America, Europe, the Asia Pacific, the Middle East, Africa, and Latin America. The company offers Veeva Commercial Cloud, a suite of commercial applications for sales and marketing executives, including Veeva CRM, a multichannel customer relationship management solution that enables pharmaceutical and biotechnology companies to identify and build relationships with healthcare professionals through various touch points; and Veeva Vault, a cloud-based enterprise content management platform and suite of applications for managing commercial functions, including medical, sales, and marketing, as well as research and development functions, such as clinical, regulatory, and quality. Veeva Systems Inc. was founded in 2007 and is headquartered in Pleasanton, California.
Learn more about Veeva Systems Inc
Size
5,482 employees
Market Cap
$25.2 billion
Industry
Net Income
$380 million
Founded
2007
5 Year Trend
+27.4%
Revenue
$1.4 billion
NASDAQ

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