We're looking for a
Product Marketing Manager to own the full product marketing lifecycle for parts of our Application Risk Management platform. You'll translate complex application security capabilities (especially AI-powered features) into clear, compelling value propositions that resonate with developers, AppSec leaders, CISOs, and engineering executives.
You'll sit at the intersection of Product, Sales, and Marketing - helping position Veracode as the must-have platform in a crowded cybersecurity and DevSecOps market.
What you will be responsible for: - Product Positioning & Messaging: Develop and refine positioning, messaging, and value propositions for Veracode's core products and new innovations (e.g., AI-assisted remediation, Package Firewall, External Attack Surface Management, ASPM. Products worked on tbd).
- Launch Strategy: Lead end-to-end planning and execution for product launches, releases, and major feature updates - including campaign strategy, sales plays, and enablement.
- Sales Enablement: Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals.
- Content Creation: Work with content, demand gen, and creative teams to produce high-impact assets such as whitepapers, ebooks, webinars, blog posts, case studies, and website copy that highlight customer outcomes.
- Cross-Functional Collaboration: Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.
Nice to haves
- Market & Competitive Intelligence: Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development to keep our messaging sharp and differentiated.
- Customer Storytelling: Collaborate with Customer Success and Product teams to gather insights and turn customer successes into compelling stories and references.
Required Skills:- Product marketing experience in B2B SaaS (cybersecurity, application security, or DevSecOps experience strongly preferred).
- Proven ability to simplify complex technical concepts (especially around code security, vulnerabilities, AI in security, or software supply chain risks) into clear, benefit-driven messaging.
- Strong track record of successful product launches and GTM execution.
- Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content.
- Data-driven mindset - comfortable using win/loss data, usage metrics, and market insights to inform strategy.
- Ability to thrive in a fast-paced environment and manage multiple priorities.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
Preferred Qualifications- Experience in cybersecurity or application security (AppSec, SAST, SCA, DAST, DevSecOps).
- Familiarity with the developer and security buyer personas.
- Experience working with AI-powered products or modern software development workflows.
- Hands-on experience with tools like Salesforce, Highspot, Gong, or marketing automation platforms.
What we offer you: - Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
- Wellness benefits to help you focus on what's most important.
- "Take What You Need" time off policy.
- Extensive development and training offerings to help you grow your career at Veracode.
- Generous 401k match to help save for your future.
- Amazing community of professionals who take pride in what we do every day.
Compensation TransparencyIn accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.
Job Grade: Senior
