3+ years experience in marketing, including 2+ years at a top consulting firm, investment bank, or tech company, and 1 year at a startup or as a creator/influencer.
Deep understanding of product positioning and content distribution.
Experience with website optimization, SEO, and conversion strategies.
Proven ability to analyze data and iterate based on insights.
Strong copywriting and storytelling capability.
Cross-functional collaboration experience, primarily with sales and product teams.
Project management skills with a history of end-to-end ownership.
Responsibilities
Oversee website and content strategy to enhance customer acquisition and retention.
Manage all social media channels to elevate brand awareness and authority.
Define product perception in the market through compelling narratives.
Develop and execute a strategy for blogs, case studies, and emails that boosts engagement and conversions.
Collaborate with sales and product teams for smooth onboarding and communications.
Iterate on website messaging to improve user experience and product value communication.
Lead launch strategies for new products and test various messaging formats.
Benefits
Generous equity ownership that aligns personal success with company growth.
Comprehensive medical, dental, and vision insurance coverage.
Opportunity to influence the future of business banking in Canada.
Full Job Description
What You'll Be Doing
Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
Lead go-to-market strategies and execution for new product launches.
Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.
What we're looking for:
Minimum 3+ years of full-time (non-internship) experience, including a minimum 2+ years at a tier-1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer
Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
Experience optimizing website content, SEO, and conversion rates.
Ability to analyze data, run experiments, and iterate based on insights.
Excellent copywriting, editing, and storytelling skills.
Strong cross-functional collaboration skills, especially with product and sales teams.
Ability to manage projects end-to-end, working with internal teams and contractors.
Self-starter and able to own and execute strategies end-to-end
Bonus Points
Experience at an early-stage or fast-growing startup
Experience at a fintech
Perks & Benefits
Healthy equity ownership, among the most generous in the market, aligning your success with the company's growth
Comprehensive coverage of medical, dental, and vision insurance
Opportunity to shape the future of business banking in Canada and beyond
