Product Marketing Manager

Opensignal Limited

$110K — $125K *
US-AnywhereRemote in Massachusetts, US
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or similar B2B SaaS roles
  • Strong skills in marketing strategy, positioning, and storytelling
  • Proven ability in managing cross-functional projects and product launches
  • Experience in content strategy for digital and social media platforms
  • Excellent verbal and written communication skills
  • Analytical mindset with familiarity in using analytics tools for performance tracking

Responsibilities

  • Develop and own go-to-market strategies for new products and features
  • Craft compelling messaging for various personas and market segments
  • Collaborate with Product Management to define product value propositions
  • Create diverse content types including presentations, blog posts, and videos
  • Conduct competitive analysis for strategic product positioning
  • Work cross-functionally to increase product awareness and adoption
  • Enable Sales through the development of training and collateral

Benefits

  • Flexible approach to work-life balance with remote-hybrid options
  • Comprehensive group benefits package
  • Company sponsored retirement savings plan
  • Professional development opportunities including education reimbursement
  • Generous time off policy including holiday and parental leave
  • Charity matching and community volunteering time off
  • Regular virtual and in-person team events
Full Job Description
Starting base salary $110,000 - $125,000 USDPlus Bonus, Equity & Benefits
*Opensignal's salary ranges are determined by role, level, and location. The range reflects the typical starting salaries for new hires and does not reflect that maximum salary for the role over time.About the Role
We're looking for a strategic and creative Product Marketing Manager to join our growing Marketing team. In this role, you'll be the voice of our products in the market-crafting compelling narratives, driving go-to-market (GTM) strategies, enabling sales, and owning the messaging that positions our products effectively to customers and prospects.


This role also plays a key part in shaping and executing our digital marketing efforts for our product portfolio across the company including the product social media strategy. This role will work closely with stakeholders to amplify product messages, increase brand awareness, and engage our target audiences across multiple platforms.

Key Responsibilities

  • Develop and own the go-to-market strategy for new product launches, feature releases, and updates.
  • Craft clear, compelling messaging and positioning for products tailored to key personas and market segments.
  • Collaborate with Product Management to understand roadmaps, define value propositions, and translate technical features into customer-centric benefits.
  • Create product-related content including presentations, landing pages, blog posts, and videos.
  • Conduct competitive analysis and market research to inform positioning and messaging.
  • Work cross-functionally with Sales, Customer Success, and Demand
  • Generation to drive awareness and adoption.
  • Create campaigns for prospects, new customers, existing customers.
  • Enable Sales with tools, training, and collateral that articulate the product value and differentiation.
  • Partner with stakeholders to create engaging social media assets including posts, videos, and infographics that showcase product value.
  • Use social channels to support thought leadership, product launches, and customer stories.
  • Collaborate with influencers, customers, and partners to amplify content and messaging.


Qualifications

  • 5 to 7 years of experience in product marketing or related marketing roles in the B2B SaaS or tech space.
  • Strong understanding of marketing strategy, positioning, and storytelling.
  • Demonstrated ability to manage cross-functional projects and product launches.
  • Experience creating and executing content strategies for digital marketing and social media platforms (LinkedIn, Twitter/X, YouTube, etc.).
  • Excellent verbal and written communication skills.
  • Data-driven mindset with experience using analytics tools to track and report performance.


Preferred Qualifications

  • Telecom, data or B2B SaaS experience preferred
  • Experience with Hubspot, ZoomInfo
  • Ability to thrive in a fast-paced, high-growth environment.


Why Join Us

  • Be part of an innovative team shaping the future of connectivity and data insights.
  • Collaborate with a passionate, global team committed to excellence and growth.
  • Enjoy flexibility, ownership, and opportunities to grow your career in a dynamic environment.


BenefitsWe believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work-life balance, operating in a remote-hybrid way. We'll help you get set up with the essentials you need to work from home or the office. We also offer an attractive range of additional benefits, including:

  • Competitive compensation packages; including a long-term equity program.
  • Comprehensive group benefits package.
  • Company sponsored retirement savings plan.
  • Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
  • Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad.
  • Charity matching and time off for community volunteering.
  • Regular virtual and in-person events and socials.


At this time, Opensignal will not sponsor a new applicant for employment sponsorship for this position.

NOTE: Opensignal only reviews job applications submitted through our official website: https://www.opensignal.com/about/opensignal-careers
If you have received an offer or communication that seems suspicious or did not go through our website, do not share any personal or financial information.
If you are unsure about the legitimacy of a job offer or recruitment message you received, please contact us directly at: [redacted].


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