About the RoleGC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.
You'll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You'll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.
This is a hands-on role. You'll own real deliverables, talk to real customers, and help define how in-house teams experience Legal AI.
What You'll Do- Lead end-to-end product and feature launches, from messaging to GTM readiness
- Develop segment-specific value propositions (Individual, Team, Enterprise)
- Translate complex legal + AI capabilities into clear, accurate, and compelling messaging
- Own positioning and narrative, including differentiators and workflow storytelling
- Ensure consistent messaging across website, product, and sales materials
- Partner on pricing, packaging, segmentation, and ICP refinement using customer insights
- Build and maintain Sales & CS enablement (talk tracks, competitive briefs, training, and materials)
- Drive customer and competitive intelligence (interviews, win/loss analysis, market tracking)
- Support adoption and expansion through lifecycle messaging, in-product education, and customer proof points
- Measure performance and continuously iterate on messaging, launches, and GTM strategy
What You've Done- 5-7 years of B2B product marketing experience with clear results
- Experience marketing technical or AI-driven products; legal or regulated audiences a plus
- Ability to simplify complex workflows and technical concepts without losing accuracy
- Strong writing, editing, and storytelling skills
- Experience building enablement and content assets from scratch
- Strong project management and cross-functional partnership skills
- Data-aware; comfortable using usage data, funnel metrics, and competitive insight
- Comfortable operating in a fast-moving, high-growth environment
- High ownership, strong follow-through, low ego
A Note On PaceWe're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.
Location PolicyThis is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
