About the RoleWe're looking for a Product Marketing Manager who ships launches, builds sales weapons, and turns product releases into pipeline. This is not a positioning-and-messaging-deck role. This is a "the feature shipped Friday, the launch post goes live Monday, the sales deck is updated Tuesday" role.
You'll own the go-to-market for every product launch, competitive positioning, sales enablement, lifecycle emails, webinars, and website messaging. You're the bridge between what we build and why customers buy.
The split: 50% launches and GTM execution, 30% sales enablement and competitive intel, 20% lifecycle and conversion optimization.
What makes this different: We ship features weekly. Shopping Visibility tracking, ChatGPT Ads monitoring, Prompt Discovery, Sentiment Analysis, Workflows. Each one needs a GTM motion. You won't wait months between launches. You'll run a launch machine that turns every product update into demand.
What You'll DoOwn Product Launches & GTM (50%)- Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars
- Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app)
- Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow
- Write product announcement blog posts that explain the "so what" for customers
- Plan and produce product webinars and demo sessions (monthly cadence)
- Create video scripts for product demos and feature walkthroughs
- Coordinate with product and engineering on release timelines and feature narratives
- Track launch performance: signups, activation, pipeline influenced
Build Sales Weapons (30%)- Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ)
- Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments
- Write objection-handling guides based on real sales call feedback
- Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies)
- Run win/loss analysis and feed insights back to product and marketing
- Attend sales calls to hear customer language and objections firsthand
- Build the sales resource hub so reps find what they need in under 30 seconds
Drive Lifecycle & Conversion (20%)- Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery)
- Create in-app messaging and upgrade nudges based on usage triggers
- Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals)
- Write pricing page copy and manage the pricing page experience
- Create customer-facing product roadmap and feature request workflows
- Optimize trial-to-paid conversion through messaging experiments
- Build the customer communication playbook: release notes, feature emails, product updates
What We're Looking For- 4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range
- Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar)
- Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter)
- Has built competitive battlecards and sales enablement materials that reps actually use
- Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows
- Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help
- Has run product webinars or demos (comfortable presenting to 50-200 people)
- Understands the SEO/GEO space or has marketed a technical product to marketing buyers
- Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast
- Can turn a Slack message from engineering into a customer-facing story in hours, not days
- Strong project management instincts. You run launches like a producer, not a passenger
- Experience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaigns
Bonus Points- Previously worked at an SEO, analytics, or marketing tech company
- Has built a product marketing function from scratch (not just joined an existing team)
- Experience marketing to both self-serve users and enterprise buyers
- Has created video content (product demos, walkthroughs) or managed video production
- Experience with agency or channel partner marketing programs
- Active presence on LinkedIn or Twitter discussing product marketing
Ideal FitYou've been the PMM who did everything at a growing SaaS company. You wrote the battlecard, built the landing page, scripted the webinar, sent the launch email, and updated the sales deck. All in the same week. You're not precious about process. You care about outcomes. You have strong opinions about why most product launches fail (hint: they focus on features, not customer problems). You've worked with sales teams and know what makes a battlecard useful vs. decorative. You want to join a company where you'll launch more in a month than most PMMs launch in a year.
