Product Marketing Manager

Torus, Inc.

$165K — $190K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in product marketing, preferably in complex B2B tech or hardware/software hybrids.
  • Experience in writing and managing MRDs and PRDs across teams.
  • Strong understanding of go-to-market strategies including customer personas and pricing models.
  • Familiarity with energy storage systems and electrical/mechanical systems.
  • Ability to translate complex technical features into clear, benefit-focused messages.
  • Experience creating sales enablement materials and product collateral.

Responsibilities

  • Support cross-functional collaboration from product development through to installation and support.
  • Engage with product, engineering, sales, and marketing teams to develop and scale products.
  • Lead the development of customer personas and market segmentation.
  • Create market requirements documents (MRD) and product requirements documents (PRD).
  • Oversee product launch processes, including collateral and training materials.
  • Assist market intelligence with pricing and messaging strategies.
  • Provide the sales and design teams with essential product data sheets.

Benefits

  • Employee Rewards Package with equity options.
  • 401(k) Retirement Savings Plan with company contributions.
  • Health Benefits Package including dental and vision options.
  • Unlimited discretionary PTO or 10 days annual PTO with additional holidays.
  • Paid parental leave policy without waiting periods.
  • Regular company-wide offsites for strategic planning and team building.
Full Job Description
About the Role

Customers evaluating Torus need to understand how our systems provide benefits for their facilities; from hardware through software to ongoing support. As a Product Marketing Manager, you'll work across product, engineering, sales, and manufacturing teams to make sure our customers understand our products. You'll develop personas and segmentation, write MRDs and PRDs, support product launches, and help build sales enablement assets that translate technical complexity into benefit-driven positioning. Your goal is to help Torus fit our products in an ever-changing market.

Responsibilities
  • Responsible for supporting cross-functional teams from product research and development to launch to installation and ongoing support, throughout the entire product lifecycle.
  • Work across product, engineering, sales, manufacturing, and marketing to build and scale products.
  • Lead persona development and customer segmentation across utility, C&I, data center, and government/defense markets.
  • Drive the creation of market requirements documents ( MRD), and product requirements documents (PRD) for new and existing products.
  • Support product launches end-to-end, including collateral, internal training, and go-to-market execution.
  • Assist market intelligence team on packaging, pricing, feature prioritization, and messaging.
  • Enable the sales and design teams with product data sheets.
Required Experience
  • 7+ years in product marketing, ideally in complex B2B tech-energy, infrastructure, or hardware/software hybrids.
  • Experience writing or managing MRDs and PRDs with cross-functional teams.
  • Strong grasp of go-to-market mechanics, including personas, ideal customer profiles, TAM/SAM/SOM, and pricing models.
  • Familiarity with energy storage systems, grid interconnections, or electrical and mechanical systems.
  • Skilled at translating technical features into benefit-driven messaging.
  • Experience creating sales enablement assets, product collateral, and executive-ready positioning docs.
Preferred Experience
  • Experience with utilities, grid infrastructure, or energy storage (FESS, BESS, microgrids).
  • Knowledge of regulatory frameworks: IEEE, UL, NERC, FERC, CAISO, etc.
  • Worked in or marketed to utilities, commercial & industrial, data centers, or government/ defense sectors.
  • Led multiple product launches and evolved messaging across product lifecycles.
  • Background collaborating with brand, comms, and external creative partners.
  • Bonus if you've marketed a vertically integrated product stack (hardware + firmware + software).
Additional Details

Background Check All candidates are subject to a background check.

Location + Travel The role is based in Utah including hybrid remote with work based in your home office and our Salt Lake City/South Salt Lake warehouses, as needed.
Schedule Full-Time, Salaried

Compensation $165,000 - 190,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.)

Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship.

Physical Requirements

  • Regularly operates a computer and other peripheral office equipment such as a printer or mouse.
  • Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations.
  • Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job.
  • Proficiency in reading, writing, and speaking English required.
  • When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet.
  • When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings.
Our Perks & Benefits

Benefits eligibility is based on employment status.

Financial

  • Employee Rewards Package including equity
  • 401(k) Retirement Savings Plan
  • Torus paid life and AD&D Insurance with options to purchase additional coverage
  • Voluntary short- and long-term disability insurance

Health & Wellness

  • Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
  • Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.

Time Off

  • Unlimited discretionary PTO or 10 days annual PTO
  • 10 paid company holidays
  • Waiting period-free 100% paid parental leave

Culture & Community

  • Regular company-wide offsites to showcase our progress and learnings. A time to step back, think strategically, and work on the business together.
  • Team members receive Torus branded gear
  • Peer Recognition Program
  • Fully stocked break rooms with free snacks and drinks. Because great work deserves great fuel.

#li-lw

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