The Work You'll Do:As a Product Marketing Manager at Sovos, you will drive product-led growth, go-to-market strategy, customer acquisition, and revenue growth across a portfolio of B2B SaaS solutions. You will serve as the bridge between Product, UX, Sales, Digital Marketing, and Leadership teams, translating complex product capabilities into compelling customer value propositions and scalable growth initiatives.
This role combines strategic product marketing with hands-on execution. You will own positioning, messaging, product launches, content strategy, customer education, competitive intelligence, and conversion optimization across both self-service and sales-led customer journeys. You will leverage customer insights, market trends, and performance data to improve acquisition, adoption, retention, and revenue outcomes.
More specifically, you will:
- Lead end-to-end GTM planning and execution for product launches, feature releases, pricing changes, and strategic initiatives
- Develop positioning, messaging frameworks, and value propositions across multiple B2B SaaS product lines
- Serve as a cross-functional bridge across Product, Sales, Digital Marketing, UX, Customer Success, and Leadership to align GTM priorities
- Own sales enablement, including training decks, FAQs, competitive comparisons, and collateral, to equip sellers and accelerate revenue
- Create customer-facing content including blog posts, white papers, email campaigns, webinars, and landing pages tied to launches and market moments
- Conduct competitive analysis and market research to surface differentiation opportunities, emerging threats, and shifts in buyer behavior
- Partner with Digital Marketing and UX on SEO, paid search, website optimization, and conversion rate improvement across self-service and sales-assisted journeys
- Measure and report on acquisition, conversion, adoption, retention, and revenue; use data to refine strategy and improve outcomes
- Leverage AI-powered tools to accelerate content development, competitive research, and performance analysis
What We Need From You- 3-5 years of experience in product marketing, preferably within B2B SaaS
- Experience working in or alongside a product-led growth motion is a plus
- Demonstrated ability to simplify complex product capabilities into clear, compelling customer-facing messaging
- Strong cross-functional collaboration skills with a track record of working across Product, Sales, Marketing, and Customer Success teams
- Advanced proficiency in Excel, including formulas, pivot tables, and data analysis to inform strategy and measure performance
- Familiarity with Salesforce, Reprise, and WordPress preferred
- Minimal travel required (less than 25%), both domestic and international, to Sovos locations and events
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
What Does Sovos Offer You?The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Flexible Time-Off
- Comprehensive Health, Dental and Vision benefits
- 401(k) with employee sponsored match
- Bi-Weekly Meeting Free Days
- Mentoring Programs
- Globally recognized Training and Development programs
- Tuition Reimbursement, Time off to Volunteer, Charitable Giving Match, and more!
