THE WORK:Our enterprise fintech solutions team is growing, and we're looking for a Product Marketing Manager who brings genuine financial services domain expertise. This is not a generalist role. The ability to speak credibly about the challenges finance and treasury professionals face, and how enterprise software addresses them, is the foundation of everything this person will do.
Reporting to the Director of Product Marketing, you will translate complex financial software capabilities into compelling positioning, campaigns and sales enablement that resonate with CFOs, finance leaders and their teams. You'll work closely with product, content, demand generation and sales to bring solutions to market with speed and credibility.
WHAT YOU'LL DO:- Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing and sales.
- Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content and sales enablement materials for domain accuracy.
- Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
- Maintain current, on-brand solution content on the company website in partnership with the web team.
- Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
- Support demand generation by applying domain knowledge to targeting, messaging and content strategy to improve lead quality and conversion.
WHAT YOU'LL BRING:- 3-5 years of experience in product marketing, marketing communications or go-to-market roles in B2B software, fintech or financial services.
- Direct experience working in or alongside financial services operations. You understand how finance and accounting teams work, what slows them down and what good technology looks like from a practitioner's perspective.
- Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales or customer success.
- Demonstrated ability to create messaging, positioning documents, case studies, solution briefs and web copy for technical B2B audiences.
- Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
- Experience collaborating cross-functionally with product, sales and other business teams in a fast-paced environment.
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
NY Annual Base Salary Range
$144,000-$172,000 USD
Benefits listed above are for full-time employees.
