The Product Marketing Role.As a Product Marketer, you'll shape how enterprise customers understand, evaluate, and adopt Reality Defender's deepfake detection solutions. You'll own go-to-market strategy and messaging across our platform, helping position our products for security leaders, fraud teams, and government stakeholders.
This role is ideal for marketers who enjoy translating complex AI and cybersecurity technologies into compelling stories that drive awareness, pipeline, and customer adoption. Responsibilities include:
- Define and execute go-to-market strategies for new products, features, and integrations.
- Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender's sales and customer success teams and our channel partners
- Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
- Conduct market research to understand customer needs, industry trends, and competitive landscape.
- Lead the creation of compelling case studies, use cases, and customer stories.
- Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
- Track and measure the success of product launches and marketing initiatives.
Who you are.- 5+ years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.
- Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.
- Proven ability to create clear, compelling messaging for technical products.
- Experience conducting market and competitive analysis.
- Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.
- Prior experience in early-stage or fast-growth environments is highly preferred.
- Based in the United States, with a preference for candidates near New York City.
What we offer.Reality Defender offers the following benefits to all our employees, regardless of location:
- Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
- Dental and Vision plans with 100% premium coverage for employees and their dependents
- Short/Long-term disability and life insurance plans with 100% premium coverage for employees
- FSA/HSA and 401k programs
- Equity compensation
- 20 days of PTO per year
- 12 weeks of Parental Leave
- Learning and Development budget
- Monthly wellness benefits
- Annual company-sponsored offsite
For employees working from Reality Defender's HQ in NYC, we offer the following benefits:
- Daily in-office lunch through UberEats
- Commuter benefits
- Remote Fridays
- Happy Hours and other local events
