SummaryDrive growth and shape the future of Perdue's Ready-to-Eat business. As a Product Marketing Manager for Ready-to-Eat (RTE) products, you will lead the strategy and execution of innovation and renovation initiatives across our Frozen Fully Cooked and Refrigerated Fully Cooked portfolios. You will play a critical role in driving profitable market share by identifying consumer and market opportunities, optimizing existing products, and bringing new offerings to life. Partnering closely with cross-functional teams, you will translate insights into successful commercialization strategies and ensure products are effectively positioned, launched, and grown in market. This role is ideal for a strategic, results-oriented marketer who thrives on collaboration, innovation, and delivering meaningful business impact in a dynamic, consumer-focused environment.
The salary range for this position is $89,000- $133,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).
In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.
Principal Essential Duties & Responsibilities- Define opportunity spaces by identifying white spaces using consumer insights, market trends, and competitive analysis.
- Shape product concepts by translating insights into compelling product ideas, including claims, formats, flavors, and packaging.
- Develop positioning and value propositions by crafting clear, differentiated messaging, including benefits, reasons to believe, and primary points of advantage.
- Lead concept testing and validation by partnering with insights teams on concept screens, CLTs, and in-market tests.
- Develop business cases by building volume forecasts, pricing strategies, margin expectations, and profit and loss estimates.
- Identify portfolio performance gaps by analyzing POS consumption data and consumer and customer feedback.
- Drive product and packaging improvements by leading updates to formula, claims, package design, sizing, and merchandising.
- Refresh positioning by re-articulating messaging to remain relevant to evolving competitors and consumer needs.
- Manage portfolio strategy by identifying SKUs to grow, improve, rationalize, or exit.
- Translate data into strategy through consumer segmentation and needs analysis.
- Conduct competitive benchmarking, including head-to-head analysis.
- Track trends related to taste, health, economics, and other relevant factors.
- Represent the voice of the consumer in cross-functional discussions.
- Define target audiences, occasion-based use cases, and key benefit hierarchies, including health, taste, and ingredients.
- Ensure alignment with brand architecture and long-term strategy.
- Lead packaging strategy, including front-of-pack messaging such as claims, hierarchy, and callouts.
- Develop visual identity, including appetite appeal and visual cues.
- Partner with research and development, regulatory, and legal teams to ensure claims substantiation and ingredient communication strategies.
- Develop launch plans covering retail strategies, including channel and customer mix.
- Establish pricing and promotional strategies.
- Set distribution and velocity targets.
- Partner with sales teams to develop sell-in materials and retailer presentations.
- Collaborate with integrated marketing teams to build support plans, including in-store and out-of-store initiatives, trial, and awareness efforts.
- Own launch readiness and execution.
- Track post-launch performance, including POS consumption, velocity, ACV, repeat rate, price elasticity, and promotional performance.
- Refine messaging, packaging, product offerings, and quality based on performance data.
- Act as the central point of coordination across research and development, insights and analytics, sales and category management, supply chain, finance, creative agencies, and other partners.
- Drive alignment and decision-making through stage gate and commercialization processes.
- Prepare business cases, manage deliverables, and own timelines, opportunities, and trade-offs from ideation to launch.
- Own product-level profit and loss inputs, pricing strategies, cost and packaging architecture decisions, and margin targets for new product development.
- Support portfolio-level growth, mix optimization, and trade-offs between innovation and renovation.
- Build compelling narratives for internal leadership, including investment business cases.
- Develop retailer presentations that support distribution decisions.
- Create clear and impactful consumer messaging.
- Present recommendations confidently to both small and large groups and lead discussions in high-stakes scenarios.
Minimum Education and Experience- Bachelor's degree in marketing, business administration, or a related field.
- 3+ years of product management experience, preferably within the food or consumer packaged goods industry, including exposure to ready-to-eat products or convenience foods.
- Demonstrated ability to contribute to and execute marketing plans effectively.
- Proven experience using syndicated data, storytelling presentations, PowerPoint, Excel, forecasting tools, concept testing tools, and consumer research methodologies.
- Demonstrate strong communication, organizational, and project management skills.
- Demonstrate ability to work collaboratively in a fast-paced, cross-functional environment.
- Demonstrate curiosity, proactivity, and creative problem-solving with strong attention to detail and an ownership mindset.
Physical Requirements and Environmental Factors- Position is mostly sedentary but may require occasional moving to other offices or buildings.
- May need to move light equipment or supplies from one place to another.
- May need to access files, supplies and equipment.
- Work activity is in an office, open-partitioned, cubicle environment.
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