We have an opportunity for a Product Marketing Manager to join our Golden Valley, MN team. This role could also be based out of our Delavan, WI or Bishop Woods (Brookfield, WI) sites. You will translate Pentair’s product strategy into clear, differentiated positioning that strengthens launch execution, accelerates product adoption, supports competitive conversion, and contributes to category growth across Water Supply and Water Disposal. This role partners with Product Management, Engineering, Sales, Customer Service, Channel Marketing, and Demand Generation to turn product value into messaging, launch direction, and market-facing tools. The Product Marketing Manager owns commercialization messaging, launch storytelling, marketing briefs, and core go-to-market assets that help internal teams and agency partners execute with consistency.

You will:

• New Product Introduction (NPI) Support:
  • Lead the marketing workstream for new product introductions, defining the value proposition, positioning, competitive storyline, and launch narrative for target segments and channel needs.
  • Translate product features, benefits, and technical attributes into market-facing messaging and launch materials that improve understanding, accelerate adoption, and support competitive conversion.
  • Develop commercialization briefs, sales tools, and customer-facing content that enable coordinated execution across marketing channels.
  • Partner cross-functionally to turn product intent, differentiators, and customer value into clear launch direction and usable launch-ready materials.
• Product Positioning and Messaging:
  • Develop and maintain product positioning, messaging, and value propositions across key product lines and categories.
  • Craft differentiated narratives that simplify complex offerings and clearly articulate why Pentair should win in priority segments and use cases.
  • Build category and portfolio messaging frameworks that support cross-sell, upsell, and stronger product line roles in market.
  • Refine messaging using customer feedback, field insights, competitive dynamics, and performance results to improve commercial effectiveness over time.
• Commercial Support Tools:
  • Develop product marketing tools such as sales decks, competitive comparisons, FAQs, product guides, and talking points that help teams articulate value and address objections.
  • Align product communication across Sales, Customer Service, and channel touchpoints so messaging stays consistent through the buying journey.
  • Create proof-point-driven materials that support competitive selling and improve sell-through.
• Market and Customer Insights:
  • Gather and synthesize voice-of-customer, market, and competitive insights to inform positioning and messaging.
  • Identify the customer needs, objections, and proof points that should shape claims, creative direction, and commercialization priorities.
  • Use insight and performance feedback to strengthen message relevance and market impact over time.
• Cross-Functional Commercialization Support:
  • Partner with Demand Generation, Channel Marketing, Digital, and Events teams to activate product messaging across campaigns, programs, and customer touchpoints.
  • Develop clear marketing briefs that translate business objectives, customer insight, and product positioning into actionable direction for content and creative execution.
  • Lead external agency coordination by providing clear briefs, strategic direction, and feedback that turn product and category strategy into effective marketing materials.
  • Review final marketing assets to ensure web content, collateral, and campaign materials align to positioning and commercialization priorities.

Key Qualifications: 

• Required:
  • Bachelor’s degree in marketing, Business, Communications, or a related field.
  • 5+ years of experience in product marketing, marketing, or commercialization roles, preferably in a B2B or channel-driven environment.
  • Comfortable with 10-15% travel.
  • Demonstrated ability to translate technical or complex products into clear, customer-centric messaging.
  • Experience working cross-functionally with Product Management, Sales, and customer-facing teams.
  • Strong written and verbal communication skills with the ability to create clear, concise, and effective marketing materials.
  • Ability to manage multiple priorities and operate effectively in a matrixed organization.
  • Experience supporting new product introductions or go-to-market initiatives.
• Preferred experience:
  • Familiarity with distributor, dealer, or contractor channels.
  • Experience in water, industrial, or adjacent technical product categories.
• Success Measures:
  • Launch execution: on-time delivery of assets, readiness milestone completion, and speed to activation across priority channels.
  • Product adoption: sales versus forecast, early adoption in target accounts or channels, and time to first reorder
  • Competitive conversion: win-rate improvement, sell-through gains in switch opportunities, and share gains in target segments.
  • Commercial impact: content engagement, campaign response, lead quality, and marketing-sourced or influenced pipeline where applicable.
  • Category growth: revenue growth in priority categories, cross-sell and upsell performance, and contribution of launches to portfolio growth.
  • Execution quality: asset usage, field feedback on message clarity, and agency performance against brief, timeline, and quality expectations

Compensation:

For this full-time position working at this location, the anticipated annualized base pay range will be from $82300 - $152800 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as, annual incentive bonus.

Benefits:

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.