What you'll doWe're seeking an experienced product marketer to drive the end-to-end GTM strategy and execution for a selection of Payments products. As a Product Marketing Manager, you will shape the product roadmap, own and evolve messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Global Payments PMM Lead, you'll partner with product, strategy & ops, and sales teams to drive awareness and adoption in a rapidly evolving market.
Responsibilities- Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
- Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
- Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
- Create high-impact thought leadership content
Who you areWe're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements- 7+ years of product marketing experience at a technology company
- Experience developing messaging, positioning, and sales enablement materials
- Strong verbal and written communication; able to translate technical features into customer-facing benefits
- Experience managing cross-functional GTM efforts, including working closely with product, sales, and marketing teams
- Be able to leverage data to proactively identify opportunities and drive impactful results.
