Product Marketing Manager - Open Finance & Developer Experience Role Overview We are seeking a high-impact, commercially driven Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets. This role partners closely with Open Finance & Developer Experience business leadership, product, sales, and regional marketing teams to translate product strategy and capabilities into clear, differentiated value propositions, scalable use cases, and revenue-driving growth programs. Play a key role in advancing Mastercard's leadership position in Open Finance and embedded financial services. The ideal candidate combines strong product marketing fundamentals with deep understanding of payments and finance trends, and can effectively engage diverse buying groups-from technical developers to business decision-makers, Key Responsibilities Portfolio Positioning & Messaging Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends Translate product capabilities into commercially meaningful use cases and solution narratives Ensure consistency and differentiation across products and markets Partner with product to shape roadmap inputs based on market and customer insights Go-to-Market & Launch Execution Support development of use case playbooks and core GTM assets to drive adoption across priority markets Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution) Partner with cross-functional teams to ensure coordinated execution across channels and regions Sales Enablement & Commercial Impact Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue Equip sales teams with buyer-specific messaging tailored to technical and business audiences Support regional sales teams and business development in driving pipeline, adoption, and revenue growth Market Intelligence & Insights Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy Leverage data to identify opportunities, refine messaging, and strengthen market differentiation Campaign & Content Integration Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns Ensure all content and campaigns reflect priority use cases and portfolio strategy Oversee development of web, blog and social content and key marketing assets Program Management & Performance Manage agency partners and budgets to deliver high-quality assets and campaigns Track and report on campaign performance and GTM effectiveness, optimizing based on results Maintain portfolio documentation and product inventory Qualifications: Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments Proven ability to build compelling positioning and value propositions across multiple markets Experience developing use-case-led marketing and sales enablement Track record of executing product launches and integrated marketing campaigns Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams Analytical mindset with ability to turn insights into actionable GTM strategies Strong understanding of Open Finance ecosystems and competitive landscape a plus In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations. Pay Ranges Purchase, New York: $135,000 - $222,000 USD