Position Description:Miraclon is a global technology company advancing the future of flexographic printing. We design and manufacture innovative digital imaging and plate solutions that help our customers produce high-quality, efficient, and sustainable packaging. With deep roots in imaging science and a strong focus on innovation, collaboration, and customer impact, Miraclon brings together global expertise and local insight to solve complex challenges and shape what's next in packaging and print.
As a Product Marketing Manager at Miraclon, you will play a pivotal role in defining and executing the go-to-market strategy for our flexographic printing products. You will be responsible for understanding customer needs, developing compelling product positioning, and ensuring successful product launches. This role requires a strategic thinker with a strong marketing background and a passion for technology and innovation in the printing industry.
Job Responsibilities:Market Analysis and Strategy:- Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
- Support implementation of go-to-market strategies for new product introductions and enhancements.
- Define target customer segments and develop customer personas.
Product Positioning and Messaging:- Create compelling product positioning and value-based messaging that differentiates Miraclon's products in the market.
- Develop and manage product collateral, including datasheets, brochures, and presentations.
- Ensure consistent and integrated messaging across all product lines, marketing channels and materials.
New Product Introduction:- Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.
- Develop and manage the execution of marketing strategies to drive product awareness and adoption.
Sales Enablement:- Develop sales tools and training materials to support the sales team in value-selling based methodologies for the entire product portfolio.
- Conduct training sessions and workshops to educate the sales team on product capabilities, value / benefits, and positioning.
- Assist in the creation of case studies, white papers, and other sales collateral.
Customer Engagement:- Engage with customers to gather feedback and insights for product development and improvement.
- Build and maintain strong relationships with key customers and industry influencers.
- Represent Miraclon at industry events, trade shows, and conferences.
Collaboration and Communication:- Collaborate with product management, R&D, sales, and other internal teams to align product and marketing strategies.
- Communicate marketing plans, product updates, and market insights to internal stakeholders.
- Provide regular reports on marketing activities and performance metrics.
Education, Skills & Experience:- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 10+ years of experience in product marketing in a printing, packaging, or graphic arts production related industry.
- 5+ years working with go-to-market teams on new product introduction and supporting and enabling commercial sales teams on a global scale
- Strong understanding of market research, product positioning, and go-to-market strategies.
- Excellent written and verbal communication skills, with a proficiency in story-telling.
- Proven ability to manage multiple projects and meet deadlines.
- Experience with digital marketing tools and analytics platforms.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Passion for technology and innovation in the printing industry.
Comprehensive Benefits Include:- Health, Dental and Vision
- Flexible vacation policy
- 401K
- Life Insurance
Applicants for this position can be located in either the
Greater Minneapolis-St. Paul area or the
Rochester, New York metropolitan area.
