About the Role

We are looking for a strategic, customer-focused, and data-driven Product Marketing Manager to help shape how our lending products and experiences are positioned, launched, and adopted. In this role, you'll turn customer insights into compelling product narratives, influence product and go-to-market decisions, and help drive engagement, retention, and long-term financial progress for our members. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

What You'll Do

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements
• Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage
• Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences
• Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making
• Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution

About You

• 4+ years of product marketing experience, bachelor's degree or higher, or equivalent combination of education and experience. Consumer lending, banking, fintech experience preferred
• Experience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or services
• Strong analytical and customer research skills with the ability to turn insights into clear business recommendations
• Demonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environment
• Experience collaborating across multiple functions and influencing stakeholders without direct authority
• Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
• Sound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelines
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle.
• You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needs

Work Location
San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements
Primarily PT

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation
The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

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