This OpportunityWe are seeking a dynamic Product Marketing Manager to join our marketing team. This role will be responsible for end-to-end storytelling, messaging, campaign concepts, content creation, and social media management across multiple industry verticals. The ideal candidate will develop compelling narratives that effectively communicate the value of our equipment and solutions to target markets.
The Product Marketing Manager will be responsible for unifying and elevating Komline's presence across all marketing channels, creating explanatory collateral and video content, and deploying integrated, segment-based marketing campaigns. Translating complex industrial solutions into compelling content while leading the development of strategic marketing projects provides the opportunity to shape the marketing vision of a company with nearly 80 years of engineering excellence and environmental impact. While the focus is on end-to-end, segment-based solutions marketing, this position is ideal for someone with strong organizational discipline that wants exposure to broader marketing disciplines, e.g., social media strategy, campaign development, event management, etc.
This is a full-time, in-person position located in our Washington, DC office or in Peapack, NJ.
Roles and Responsibilities- Develop comprehensive marketing strategies for specific product lines and industry verticals
- Create compelling messaging and positioning that resonates with target audiences
- Craft end-to-end storytelling that effectively communicates our value proposition
- Design and execute marketing campaigns from concept to implementation
- Produce high-quality content including case studies, white papers, blog posts, and social media content
- Collaborate with sales teams to develop effective sales enablement materials
- Manage social media presence and content calendar
- Track campaign performance and provide insights for continuous improvement
- Stay current on industry trends and competitive landscape
- Write high-quality collateral including flyers, brochures, advertisements, technical literature, and digital assets that communicate our engineering solutions effectively
- Conceptualize, film, design, and produce high-quality digital video content showcasing Komline's products, capabilities, and customer success stories
- Develop and execute integrated marketing campaigns across print and digital channels to support business development goals
- Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment
- Coordinate with sales, engineering, and product teams to ensure marketing materials accurately represent technical capabilities and customer benefits
Required Qualifications- Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)
- 5+ years of marketing experience in a business-to-business environment
- Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising
- Portfolio of interactive campaigns, e.g., theme, design, content, and ROI
- Excellent project management skills with ability to manage multiple priorities and deadlines
- Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams
Preferred Qualifications- Experience with Salesforce, HubSpot, Google/Bing/LinkedIn Ads, Google Analytics, Blender, Adobe Animate, DaVinci Resolve
- Experience with industrial equipment or related industries
- Experience working in an organization with multiple operating units
- Familiarity with design tools
