Overview:
The Product Marketing Manager will support product marketing strategy and manage execution for assigned products and categories at Hisense USA. This role supports the end-to-end go-to-market (GTM) process, including product positioning, launch planning, content development, execution, and performance tracking. They will work closely with HQ, sales, brand and channel marketing, PR, training, and e-commerce.
This is an individual contributor role responsible for turning product and consumer insights into clear market-facing materials, coordinating launch deliverables, and helping ensure Hisense products are ready to win at retail and with consumers. The role will work under the direction of senior product marketing leadership while independently managing assigned projects and workstreams.
Duties & Responsibilities:
- Support product roles, positioning, and feature hierarchy for assigned products and categories.
- Translate R&D and HQ product direction into clear, compelling U.S. market messaging.
- Develop product narratives and value propositions for U.S. consumers and retail partners.
- Conduct competitive analysis and identify opportunities for product differentiation.
- Coordinate new product introduction (NPI) planning across channels for assigned products and categories.
- Partner with HQ to track model timing, feature sets, product information, and readiness milestones.
- Develop and maintain launch messaging, product toolkits, briefs, and supporting materials.
- Help ensure consistent messaging across packaging, product detail pages (PDPs), training, PR, and retail materials.
- Work closely with:
- Channel Marketing on retail programs, product launches, and exclusives.
- E-commerce on PDP content, product information, and content optimization.
- Training on field and sales enablement materials.
- PR on product reviews, influencers, and launch support.
- Sales on selling materials, product information, and line reviews.
- Maintain NPI timelines, tools, and processes for assigned launches.
- Track readiness across assets, reviews, training, and channel execution.
- Prepare regular status updates for product marketing leadership and cross-functional partners.
- Identify risks early, escalate issues when needed, and support timely solutions.
- Track agreed KPIs for product and launch performance.
- Monitor sell-through, product reviews, retailer performance, competitive activity, and content effectiveness.
- Use data and insights to recommend improvements to messaging, positioning, content, and future launches.
Qualifications:
- Bachelor's degree in business, marketing, communications, or a related field.
- 3+ years of product marketing, brand marketing, channel marketing, or related experience; consumer electronics or CPG experience is preferred.
- Strong analytical, consumer-insight, organizational, and problem-solving skills.
- Experience supporting product launches, go-to-market plans, or product marketing programs.
- Strong written and verbal communication, presentation, and project management skills.
- Working knowledge of marketing principles, GTM strategies, and channel marketing.
- Familiarity with e-commerce platforms, online marketplaces, and digital marketing.
- Working understanding of the U.S. retail and e-commerce landscape.
- Ability to manage multiple projects and deadlines and travel domestically or internationally as needed.
Preferred Skills:
- Consumer electronics, technology, home entertainment, or durable-goods industry experience.
- Experience working with global or cross-cultural teams.
- Experience supporting major retailers such as Walmart, Best Buy, Amazon, or Costco.
- Mandarin speaker is a plus.
