The RoleAspenTech creates software innovations that help industrial companies improve performance, reliability, agility, and sustainability across the asset lifecycle. We are seeking a high-energy, experienced Product Marketing Manager to own the marketing strategy for AspenTech's Industrial AI portfolio.
This role will lead positioning, messaging, commercialization strategy, and go-to-market direction for AI-enabled offerings across the portfolio, including AVA, Aspen Hybrid Models, and other Industrial AI capabilities spanning AspenTech's product suites such as Asset Performance Management, Performance Engineering, Manufacturing & Supply Chain, Subsurface Science & Engineering, and Digital Grid Management.
The Product Marketing Manager - Industrial AI is a global role and a significant contributor to business growth. You will partner closely with Product Management, Sales, Solution Consulting, Industry Marketing, Corporate Marketing, and field teams to support portfolio strategy, shape differentiated narratives, support launches, build enablement, and translate complex technical capabilities into clear customer value.
Your Impact- Own the marketing strategy for AspenTech's Industrial AI portfolio, including positioning, messaging, segmentation, commercialization priorities, and go-to-market direction.
- Define and drive the portfolio narrative for Industrial AI across AspenTech, ensuring consistent messaging across AI-enabled offerings while supporting differentiated product-level value propositions.
- Partner with Product Management and commercial stakeholders to shape launch strategy, roadmap storytelling, market introduction plans, and adoption priorities for Industrial AI capabilities.
- Develop clear, differentiated value propositions that connect technical capabilities to measurable business outcomes for technical, operational, commercial, and executive audiences.
- Create and refine sales enablement tools that support effective customer engagement, including messaging frameworks, presentations, battlecards, competitive insights, and supporting materials.
- Lead the development of customer-facing content to build awareness and demand, including solution briefs, presentations, web content, thought leadership, customer stories, event materials, and campaign content.
- Support conference strategy and customer-facing events by shaping abstracts, presentations, demos, and proof points related to AspenTech's Industrial AI strategy and portfolio.
- Collaborate with Industry Marketing to align Industrial AI messaging with key market trends, industry challenges, and high-value use cases across target verticals.
- Work cross-functionally with global teams to ensure message consistency, commercial readiness, and effective field execution across the Industrial AI portfolio.
What You'll Need- Bachelor's degree in technical discipline required (for example Chemical Engineering, Mechanical Engineering, Industrial Engineering, Computer Science, Data Science, or a related technical field).
- 5-10 years of experience in product marketing, solution marketing, or technical marketing for enterprise, industrial, or other complex software offerings.
- At least 5 years of experience marketing AI-enabled products or AI-driven software solutions.
- Proven experience owning product or portfolio marketing strategy, including positioning, messaging, portfolio narrative development, go-to-market direction, and launch planning.
- Demonstrated ability to market complex AI capabilities or AI-driven software solutions and translate technical functionality into clear business value.
- Strong understanding of Industrial AI, software, analytics, or adjacent technical domains.
- Experience working cross-functionally with Product Management, Sales, Solution Consulting, and Marketing teams in a global organization.
- Excellent presentation, communication, writing, and analytical skills.
- Self-directed, highly motivated, detail-oriented, and able to lead across a global, matrixed organization.
- Ability and willingness to travel as needed.
Preferred:- Experience marketing software that spans multiple product lines or solution areas.
- Familiarity with industrial software markets such as reliability, engineering, operations optimization, planning, advanced control, or subsurface workflows.
- Experience supporting technical launches, executive-level messaging, and sales enablement for complex B2B software portfolios.
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