Position: Product Marketing Manager - Child Safety Location: New York or Boston Reports To: VP of Marketing, Cybex US
Role Overview
The Product Marketing Manager - Child Safety will own the go-to-market strategy, positioning, and lifecycle management for Cybex's car seat portfolio in the US. This is a high-impact role that combines strategy, storytelling, and execution, ensuring that Cybex's safety innovations resonate with parents, inspire retailers, and stand out in a competitive market.
Key Areas of Focus
Strategy & Positioning
• Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
• Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
Product Launch Management
• Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
• Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels; including media strategy and PR execution
• Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
Market & Consumer Insights
• Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
• Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
Content & Campaign Development
• Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
• Ensure storytelling is consistent and impactful across all touchpoints.
Sales Enablement & Retail Support
• Equip sales teams and retail partners with compelling content, training, and activation tools.
• Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
Performance & Optimization
• Monitor KPIs to measure success of launches and campaigns.
• Continuously refine strategies to maximize reach, relevance, and results.
Qualifications
• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
• Proven track record of successful product launches and category growth.
• Strong analytical and strategic thinking skills with a flair for creativity.
• Excellent communication and presentation skills; ability to make the technical meaningful.
• Collaborative team player, comfortable working cross-functionally with global and local partners.
• Passion for child safety, design, and innovation.
Why Join Cybex
• Be part of a global brand redefining child safety and mobility.
• Work on products that have a real impact on families' lives.
• Thrive in a creative, fast-paced environment where design and innovation lead the way.
• Competitive compensation and benefits package, with opportunities to grow your career.
