JOB TITLE: Product Marketing Manager/Director
EMPLOYER: A-CAP Services LLC
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
LOCATION: Onsite in Miami (Brickell)
WHAT YOU WILL DOProduct Marketing & Go-to-Market Strategy
- Develop and execute strategic marketing initiatives for annuity and life insurance products across independent agent, bank, and broker-dealer distribution channels
- Partner with sales and distribution leaders to craft compelling product positioning and advisor-focused messaging that drives engagement and sales growth
- Lead go-to-market strategy and launch execution for new products, product enhancements, and strategic campaigns
- Translate complex insurance concepts into clear, compelling, advisor-friendly marketing materials and sales enablement tools
- Create and oversee high-impact marketing campaigns across digital, print, social media, email, webinars, conferences, and live events
Content & Sales Enablement
- Develop compelling product collateral including:
- Product guides
- Competitive analyses and scorecards
- Sales presentations
- Rate sheets
- Campaign materials
- Thought leadership content
- Advisor education resources
- Ensure all materials remain current, compliant, and aligned with evolving market dynamics
Market Intelligence & Competitive Positioning
- Monitor industry trends, regulatory developments, competitor offerings, and emerging opportunities within the annuity and life insurance landscape
- Conduct market research and competitive analysis to strengthen product differentiation and advisor value propositions
- Analyze campaign performance and distribution feedback to optimize marketing effectiveness and improve business outcomes
Cross-Functional Leadership
- Collaborate closely with marketing, sales, operations, compliance, customer service, and third-party administration teams
- Support advisor and wholesaler education initiatives with effective training and sales enablement resources
- Engage with external partners, advisors, and distribution relationships to gather marketplace insights and strengthen product adoption
Regulatory & Compliance Partnership
- Ensure all marketing communications meet industry regulatory standards and internal compliance requirements
- Stay current on evolving insurance and financial services regulations impacting annuity and life products
WHAT YOU WILL NEED- 5+ years of product marketing experience within the insurance or financial services industry. Candidates with experience from the following environments are preferred:
- Insurance carriers
- IMO/FMO organizations
- Broker-dealers
- Wealth management and retirement firms
- Financial services marketing organizations
- Distribution and product strategy teams focused on annuities and life insurance
- Strong expertise in annuities and life insurance products, including product positioning, advisor marketing, and distribution strategy
- Deep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channels
- Proven success developing and executing product marketing campaigns that drive growth and engagement
- Exceptional communication, presentation, and storytelling skills with the ability to simplify complex financial concepts
- Experience building marketing and sales enablement materials that support advisor education and product adoption
- Strong analytical mindset with the ability to use market insights and performance data to guide strategy
- Highly organized, collaborative, and execution-oriented with the ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Marketing, Business, Finance, or related field required
- CFP®, CLU®, ChFC®, or other industry designations are a plus
WHO WE ARE:www.acap.com
BENEFITS:A-CAP works hard to create a positive and supportive environment. That's why we offer great benefits to safeguard the health and well-being of our employees. Our comprehensive benefits package includes:
- Competitive compensation programs
- Employer-sponsored medical, dental, and vision insurance
- Paid Life & AD&D Insurance (for employees and families)
- Paid Disability Insurance (STD + LTD)
- Paid Parental Leave
- Paid Vacation and Sick Leave
- Paid Holidays
- Voluntary Supplemental Insurance
- Safe Harbor 401(k) plan with employer match
- And other benefits and perks!
POSITION TYPE AND EXPECTED HOURS OF WORK:This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 6:00 p.m., 40 hours weekly, or as otherwise arranged with the manager of the department.
US Work Authorization Is RequiredApplicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
