Alteryx, Inc

Product Marketing Manager, Data Ecosystems

Alteryx, Inc$120K — $155K *
US-Anywhere
+ 8 other locationsRemote
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in Product Marketing or GTM roles in B2B SaaS (focus on data, analytics, AI, or cloud platforms)
  • Familiarity with cloud data ecosystems like Snowflake, Databricks, Google Cloud, AWS, Azure
  • Proven experience in supporting product launches and campaigns
  • Strong storytelling ability to convey technical concepts into customer-focused messaging
  • Exceptional cross-functional collaboration skills
  • Adaptability to a fast-paced and evolving environment
  • Detail-oriented execution mindset with strong quality assurance
  • Interest in AI, data platforms, and modern analytics architectures
  • BA/BS degree required; MBA or advanced degree preferred
  • Willingness to travel up to 50% for meetings and events

Responsibilities

  • Help execute the go-to-market strategy for Alteryx’s Cloud Data Platform initiatives
  • Act as the primary owner of the IT buyer persona, translating messaging into actionable campaigns
  • Contribute to the development of messaging and positioning for ecosystem use cases
  • Collaborate with partners on co-marketing initiatives and joint campaigns
  • Create sales enablement assets to support Sales and Customer Success teams
  • Partner with Demand Generation to drive impactful campaigns for CDP-related solutions
  • Develop reusable content to articulate ecosystem value and scale impact
  • Provide insights on market trends and competitive positioning

Benefits

  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid parental and caregiver leave, plus flexible time off
  • Mental health support and wellness reimbursement
  • Career development and education assistance
Full Job Description

What are we looking for 

We are seeking a highly motivated Data Ecosystem Product Marketing Manager to support the go-to-market strategy for Alteryx’s Cloud Data Platform (CDP) ecosystem — one of the company’s most important growth priorities.  This role will focus on bringing our ecosystem strategy to life through messaging, partner enablement, campaigns, and field-facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud. 

This is an ideal role for someone who thrives at the intersection of data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs. 

What You’ll Do 

As the Data Ecosystem Product Marketing Manager, you will: 

  • Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryx’s Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets. 

  • Own IT Buyer GTM — Act as the primary owner of the IT buyer persona, translating messaging and positioning into campaigns, sales plays, and field-facing assets. 

  • Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for ecosystem use cases, ensuring consistency across marketing, sales, and partner channels. 

  • Drive Partner Marketing Initiatives - Collaborate with the Partner organization to support co-marketing efforts with Snowflake, Databricks, Google Cloud, and other ecosystem partners, including joint campaigns, content, and events. 

  • Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the cloud data ecosystem. 

  • Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for CDP-related solutions. 

  • Create Scalable Content & Assets - Develop reusable assets that translate ecosystem value into clear, customer-relevant use cases, helping scale impact beyond one-off engagements. 

  • Contribute Market & Competitive Insights - Stay informed on cloud data platform trends and competitive positioning, contributing insights that help refine messaging and inform GTM execution. 

  • Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution. 

What You’ll Bring 

  • 5–8 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (data, analytics, AI, or cloud platforms preferred) 

  • Familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure) 

  • Experience supporting product launches, campaigns, or GTM programs 

  • Strong storytelling skills — able to translate technical concepts into clear, customer-focused messaging 

  • Ability to work cross-functionally and manage multiple stakeholders 

  • Comfortable operating in a fast-paced, evolving environment 

  • Strong execution mindset with attention to detail and quality 

  • Curiosity and interest in AI, data platforms, and modern analytics architectures 

  • BA/BS degree required; advanced degree (MBA or similar) a plus. 

  • Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings. 

What Success Looks Like in Your First 6–12 Months 

  • Ecosystem messaging is clearly articulated and consistently used across marketing and sales materials 

  • High-quality enablement assets (battlecards, demos, solution briefs) are actively used by the field 

  • Partner marketing initiatives are executed effectively with measurable engagement 

  • Campaigns and sales plays contribute to pipeline for CDP-related opportunities 

  • Reusable content and assets are created to scale ecosystem storytelling 

  • Strong cross-functional relationships built across Product, Partner, and GTM teams 

Why Alteryx 

  • Work alongside passionate, smart people who challenge themselves and support each other. 

  • Move fast, iterate, and focus deeply on impact. 

  • Shape how we communicate to customers and go-to-market in a rapidly growing analytics category. 

  • Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work. 

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.

The base salary range for this role in the United States is $120,000 - $155,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:

  • A monthly Connectivity Plus stipend of $150 to support remote work-related expenses

  • An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

  • Medical, dental, and vision coverage

  • 401(k) with company match

  • Paid parental leave, caregiver leave, and flexible time off

  • Mental health support and wellness reimbursement

  • Career development and education assistance

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About Alteryx, Inc

Alteryx is a computer software company based in Irvine, California, with a development center in Broomfield, Colorado. The company's products are used for data science and analytics. Its software is designed to make advanced analytics accessible to any data worker. The company's products are used by companies such as Amazon, Ford, and Coca-Cola. Alteryx was founded in 1997 by Dean Stoecker, Olivia Duane Adams, and Ned Harding. The company went public in 2017 and is traded on the New York Stock Exchange under the ticker symbol AYX.
Learn more about Alteryx, Inc
Size
2,384 employees
Market Cap
$3.2 billion
Industry
Net Income
-$24.3 million
Founded
2011
5 Year Trend
+44.3%
Revenue
$495.3 million
NASDAQ

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