This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes.
What you'll do- Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
- Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
- Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability.
- Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives.
- Ensure product marketing activities adhere to internal policies, processes, and quality standards.
- Perform other duties and responsibilities as required to support business needs.
What you'll bring- Typical experience: 3+ years in related role or experience.
- Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
- Analytical skills to interpret performance data and support continuous improvement.
- Strong written and verbal communication skills suitable for internal and external audiences.
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
Preferred Qualifications- University degree preferred.
- Experience supporting product launches within subscription-based or recurring revenue business models.
- Familiarity with sales enablement methodologies and lifecycle marketing principles.
- Exposure to industry research, market segmentation, and buyer persona development practices.
- Experience using marketing automation, CRM, or analytics platforms.
- Experience working in a cross-functional or technology-enabled environment.
- Possession of a relevant professional certification in product marketing, marketing, or a related field.
For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.
New York Pay Range
$80,000-$91,500 USD
