Job Description:As part of the Insurance Solutions Product Marketing and Thought Leadership Team, this Product Marketing Manager will be pivotal in shaping the go-to-market strategy, positioning, and messaging for our insurance underwriting product line, specifically focusing on hazard risk scores and catastrophe models. This individual will work cross-functionally with product management, sales, and marketing teams to define and deliver high-impact marketing programs that drive awareness, demand, and adoption of our products and deliver exceptional customer experiences. You will be responsible for creating compelling content for campaigns, conducting market research, and ensuring that our products resonate with target customers to amplify our market presence, deepen customer loyalty, and position us as the leaders we are in property insurance solutions.
Key Responsibilities- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps.
- Positioning & Messaging: Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials.
- Market Research & Competitive Analysis: Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features.
- Content Development: Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as HubSpot , Salesforce etc.
- Sales Enablement: Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.
- Customer & Product Advocacy: Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy.
- Performance Tracking & Reporting: Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics.
- Cross-functional Collaboration: Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.
- Global/Regional Strategy: Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally.
- KPIs and Metrics: Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement.
Job Qualifications:- Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Experience: 2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns.
- Skills & Abilities:
- Strong strategic thinking and ability to analyze market data and customer insights.
- Excellent written and verbal communication skills with the ability to craft clear and persuasive messaging.
- Experience with content creation and campaign management.
- Experience with product launches and lifecycle marketing.
- Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment.
- Passion for technology/products and a deep understanding of market trends and customer needs.
- Knowledge of insurance underwriting, restoration contracting, or technology workflow platforms is highly desirable.
- Creativity, adaptability, and stakeholder management skills.
Annual Pay Range83,300 - 83,300 CAD
Thrive with CotalityAt Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life.
Highlights include:
- Time off: Generous vacation accrual and 11 paid holidays, plus well-being and volunteer time off.
- Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
- Health: Extended Healthcare and Dental plan with mental health and wellness support offerings.
- Retirement: Registered Retirement Savings Plan (RRSP) with company match.
- Financial Perks: $500 annual well-being stipend
- Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
