Product Marketing Manager

Buildertrend

$80K — $120K *
US-AnywhereRemote in United States
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3+ years of Product Marketing experience in a B2B SaaS company
  • Experience launching products or features on time and to a high standard
  • Portfolio showcasing launch work, messaging, and sales materials
  • Ability to create clear messaging for diverse audiences
  • Experience developing sales enablement content that drives results
  • Excellent communication, presentation, and storytelling skills

Responsibilities

  • Lead go-to-market planning and execution for product and feature launches
  • Collaborate cross-functionally to incorporate customer and market insights into launch strategies
  • Craft messaging that translates product capabilities into customer value and supports pipeline growth
  • Build sales enablement tools and content that enhance customer conversations
  • Drive feature adoption through informative content and campaigns
  • Become a subject matter expert in Buildertrend's platform and AI capabilities
  • Develop competitive content that enhances Buildertrend's credibility and industry understanding

Benefits

  • Exceptional health packages including medical, dental, and vision coverage
  • 401(k) plan with company matching contributions
  • Generous paid time off and 11 paid holidays plus personal days
  • Parental leave and paid sabbaticals
  • Wellness program and onsite fitness center
  • Flexible hybrid or remote work options
  • Technology reimbursement for remote work needs
  • Free daily lunches at HQ office and monthly team events
Full Job Description
Compensation: $80,000-$120,000 per year
Location: United States - Remote or Omaha, NE - Hybrid

The job:

As a Product Marketing Manager at Buildertrend, you'll help shape how builders discover, understand and adopt the tools that help them run stronger businesses. Your work will connect product innovation to real customer outcomes, turning complex capabilities into clear value that helps contractors save time, improve communication and grow with confidence. You'll play a key role in bringing new products and features to market, influencing how teams across Buildertrend align around customer needs and business goals.

What you will do:
  • Lead go-to-market planning and execution for product and feature launches in a specific product area, driving alignment across product, sales, marketing, and customer success.
  • Collaborate cross-functionally with product, sales, marketing, and customer success to bring customer and market insights into launch strategies and messaging.
  • Craft messaging and positioning that translates product capabilities into customer value, highlights what makes Buildertrend different, and translates to pipeline and revenue growth for the sales and CS teams.
  • Build sales enablement tools and content that support productive customer conversations and business growth.
  • Drive feature adoption through content, campaigns, and resources that help customers understand what's new, why it matters to them, and how to get value from it.
  • Become a platform subject matter expert in specific areas of Buildertrend, including our AI-powered capabilities, and help internal and external audiences understand what we're building and why it matters.
  • Develop thought leadership and competitive content that builds Buildertrend's credibility and reflects how deeply we understand the construction industry and where it's going.
  • Embrace using AI as a tool to enhance your work, while remaining open to learning, applying critical thinking, and owning the quality of your final work.


Who you are and what you need:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of Product Marketing experience in a B2B SaaS company required.
  • Previous construction tech experience is a plus!
  • Experience launching products or features, and delivering high-quality work in a timely manner.
  • A portfolio of launch work, messaging, sales materials, or other Product Marketing output you can speak to and are proud of.
  • Ability to create clear, differentiated messaging for diverse audiences.
  • Experience building sales enablement content that drives adoption and business results.
  • Excellent communication, presentation and storytelling skills.


We are giving you:
  • Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
  • A 401(k) plan with Buildertrend matching contributions to help you plan for the future
  • Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
  • Parental leave and paid sabbaticals to support you during life's big moments
  • Wellness program and onsite fitness center to keep you feeling your best
  • Opportunities for hybrid or remote work to give you the flexibility you need
  • Technology reimbursement to help cover costs for the tech you need to do your job from home
  • Free daily lunches when you're at our HQ office, plus monthly events to connect with your team


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