Best Buy Co, Inc

Product Marketing Manager

Best Buy Co, Inc$90K — $130K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in Product Marketing, preferably in Retail Media Network or Publisher
  • 2+ years in Digital Advertising
  • 2+ years translating complex product offerings into client-ready content
  • 2+ years of storytelling and copywriting experience
  • 2+ years of project management with cross-functional collaboration experience

Responsibilities

  • Build and maintain product marketing materials like decks and one-pagers
  • Serve as a marketing partner to Sales, equipping them with necessary tools
  • Stay connected with the Product team to translate new capabilities into narratives
  • Act as product expert during sales meetings and calls as needed
  • Provide marketplace intelligence to the Product team for continuous improvement
  • Manage multiple projects and timelines with quality and stakeholder alignment

Benefits

  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support
  • Various types of leaves of absence based on eligibility
  • Paid time off for full-time and part-time employees
  • Potential incentive pay based on performance
Full Job Description
Job Description

As a Product Marketing Manager, you'll bring Best Buy Ads' advertising solutions to life by translating product capabilities into compelling, client-ready stories for our growing business. You'll partner closely with Product and Sales teams to create high-impact marketing materials, support go-to-market execution, and ensure our solutions are clearly positioned in the market. Day-to-day, you'll develop decks and narratives, align cross-functional stakeholders, and act as a key bridge between product innovation and client needs. Best Buy Ads is a key part of our company's business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement and provide measurable impact.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do
  • Build and maintain product marketing materials such as decks, one-pagers, and FAQs that clearly communicate the value of Best Buy Ads' offerings
  • Serve as a marketing partner to the Sales team, ensuring they are equipped with the tools and messaging needed to drive client conversations
  • Stay closely connected to the Product team to understand new capabilities and translate them into client-facing narratives
  • As needed, serve as the product expert in and on sales meetings and calls
  • Provide marketplace intelligence (i.e., client feedback) to the Product team to ensure Best Buy Ads continues to develop best-in-class solutions
  • Manage multiple projects and timelines, ensuring high-quality output and alignment across stakeholders

Basic qualifications
  • 4+ years of experience in Product Marketing, ideally within a Retail Media Network or Publisher
  • 2+ years of experience in Digital Advertising
  • 2+ years of experience translating complex product offerings into clear, client-ready materials
  • 2+ years of experience with storytelling and copywriting, including developing decks and written content for sales enablement
  • 2+ years of project management experience with demonstrated success navigating cross-functional collaboration

Preferred qualifications
  • Bachelor's degree in Marketing, Communications, or related field
  • Experience in a Retail Media Network, or Publisher

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

About Best Buy Co, Inc

Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more. Its family of brands and partnerships includes brands such as Best Buy, Audiovisions, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales, and Cowboom. The company is comprised of over 155,000 employees, and they apply their talents to bring the benefits of its brands to the lives of its customers through retail locations, multiple call centers, and websites, in-home solutions, product delivery, and activities in its community. Best Buy’s product portfolio includes consumer electronic video products such as televisions, digital cameras and accessories, digital camcorders, and DVD players; audio products comprising MP3 players, navigation products, home theater audio systems, and components; mobile electronics home office products comprising notebook and desktop computers, monitors, mobile phones and related subscription service commissions, hard drives, and networking equipment; entertainment software products such as video gaming hardware and software, DVDs, CDs, digital downloads, and computer software; and appliances, such as kitchen appliances, plumbing fixtures, snacks, and beverages. Best Buy provides its users with service contracts; extended warranties; product repair; broadband voice, data, and information technology services; and delivers and installs home theater, mobile audio, and appliances. In addition, the company engages in online retailing through BestBuy.com, BestBuy.ca, BestBuy.com.cn, espanol.BestBuy.com, and BestBuyMobile.com; CarphoneWarehouse.com; Five-Star.cn; FutureShop.ca; GeekSquad.com and GeekSquad.ca; MagnoliaAV.com; Napster.com; PacificSales.com; PhoneHouse.com; and Speakeasy.net. Best Buy was founded in 1966 and is headquartered in Litchfield, M.N. with additional offices in the United States, Canada, Mexico, China, and Europe.

Best Buy Co, Inc Careers

Join the dynamic team at Best Buy Co, Inc, a leading provider of technology products, services, and solutions. With a vast array of job opportunities, Best Buy is at the forefront of consumer electronics, ensuring growth and innovation in every aspect of our business. Work You’ll Do Embark on a career with Best Buy and be part of a company that values professional growth and leadership development. Our team is committed to providing a culture that fosters diversity, networking, and professional growth through targeted training programs and initiatives. Transform the retail landscape by leveraging your skills in a variety of positions, from sales and customer service to IT and management. Best Buy offers a unique environment where technology, people, and innovation meet to deliver superior solutions and services to our customers. Lead with Confidence At Best Buy, leadership and innovation are at the core of our business. We empower our employees to take the lead on projects and initiatives that drive our company forward. With Best Buy, you will find yourself at the intersection of technology, retail expertise, and digital innovation. Work with a team of dedicated professionals who are passionate about technology and customer satisfaction. Best Buy’s commitment to excellence is evident in our leadership in the consumer electronics market and our continuous drive to improve our operations and customer experience. Introducing Best Buy’s Professional Development Programs We are committed to nurturing the careers of our employees with extensive training and development programs. Best Buy’s career pathways are designed to foster innovation and leadership skills, preparing you for success in the digital age. Do Innovative Work Join the largest group of consumer electronics experts in the industry—thousands of dedicated professionals at the cutting edge of technology and retail innovation. Deliver targeted solutions and exceptional service through a depth and breadth of expertise that is unmatched in the retail sector. Be Part of a Great Team Engage in meaningful work that challenges and fulfills you while working alongside talented team members. Best Buy’s culture is built on a foundation of respect, integrity, and diversity, ensuring a welcoming environment for all employees. Future-Proof Your Career Advance your career with Best Buy, where your ambition drives you. Explore near-limitless job opportunities and employment benefits, including comprehensive health benefits, employee discounts, and flexible working arrangements. Explore Discover the range of job opportunities and career paths available at Best Buy—from in-store retail positions to corporate roles in marketing, management, and technology innovation. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Best Buy today and transform your potential into professional achievements. SEARCH BEST BUY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Best Buy Co, Inc.
Learn more about Best Buy Co, Inc
Size
105,000 employees
Market Cap
$17.9 billion
Industry
Net Income
$1.7 billion
Founded
1966
5 Year Trend
+5.6%
Revenue
$47.2 billion
NASDAQ

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