Bazaarvoice

Product Marketing Manager

Bazaarvoice$110K — $165K *
US-AnywhereRemote in New York, NY
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of product marketing experience in B2B SaaS, preferably in ecommerce, martech or adtech.
  • Proven track record of owning go-to-market (GTM) strategies for software solutions.
  • Exceptional messaging and positioning skills, able to craft compelling narratives.
  • Strong understanding of modern consumer behavior, particularly in ecommerce.
  • Ability to thrive in ambiguity and define impactful strategies.
  • Impeccable written and verbal communication skills.
  • Familiarity with tools like Google Suite, Asana, Confluence, JIRA, and others.

Responsibilities

  • Impact client lifecycle metrics by collaborating with cross-functional teams in Product, Marketing, Sales, and Client Success.
  • Build narratives that highlight Bazaarvoice as a premium ratings and reviews provider.
  • Define and execute GTM strategies for ratings and reviews, ensuring effective launch positioning and messaging.
  • Drive competitive positioning through research-backed insights and strategic clarity.
  • Influence Product Management decisions with market context to shape the product roadmap.
  • Collaborate with Sales and Client Success to equip teams for effective selling and support.
  • Establish a global marketing strategy that allows regional teams to execute effectively while maintaining brand consistency.

Benefits

  • Comprehensive health insurance packages.
  • Flexible working arrangements, emphasizing work-life balance.
  • Professional development programs and training opportunities.
  • Employee wellness programs, including mental health resources.
  • Generous paid time off policies, including vacation and parental leave.
Full Job Description
We're seeking a strategic, results-driven Product Marketing Manager to join the team driving the evolution of Bazaarvoice's solutions. You'll play a central role in shaping product messaging and positioning, influencing roadmap strategy, enabling Sales and Client Success, and driving adoption and growth for the market leader solution.What You'll Do:* Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement. . * Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. . * Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. . * Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity. . * Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. . * Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering. . * Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities. . * Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.. * Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. . * Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.. What You Bring:* 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech. . * Strong storytelling skills. . * Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches. . * Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders. . * Understanding of modern consumer behavior, especially in the ecommerce industry.. * Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes. . * Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact. . * Impeccable written and verbal communication. . * Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo. . * Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden. . Compensation: $138,766-$173,458At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!Internal Notes:* Location preference: Austin or NY area. * Critical characteristics:* Flexibility and openness to change . * Autonomy to bias towards action, not afraid to make decisions and make mistakes . * Influential and persuasive outside of reporting lines . * Orchestration of complex cross-functional, ability to keep others accountable . . What You'll Do: - Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement. - Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. - Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. - Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity. - Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements. - Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering. - Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities. - Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams. - Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. - Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.. What You'll Need: - 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech. - Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches. - Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and commerce leaders. - Understanding of modern consumer behavior, especially in the ecommerce industry. - Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes. - Thrives in ambiguity and in the opportunity to define their own strategy and scope for highest impact. - Impeccable written and verbal communication. - Familiarity with our toolset is desired: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo. - Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden. $110,316 - $165,473 a year At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!

About Bazaarvoice

Bazaarvoice is a software company that provides social commerce solutions to retailers and brands. The company was founded in 2005 and is headquartered in Austin, Texas. Bazaarvoice's products include ratings and reviews, social media integration, and user-generated content. The company has over 6,000 clients, including major brands such as Best Buy, Costco, and Dell. Bazaarvoice has been recognized for its commitment to corporate social responsibility and sustainability. The company has offices in North America, Europe, and Asia.
Learn more about Bazaarvoice
Size
1,000 employees
Industry
Founded
2005

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