Analog Devices, Inc

Product Marketing Manager - B2B & B2C (ADI Health Solutions BU)

Analog Devices, Inc • $157K — $227K *
Wilmington, MA 01887In-Person
Healthcare
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-8 years of experience in product marketing or related roles with a focus on go-to-market strategies.
  • Background in healthtech, medtech, diagnostics, or deep-tech preferred.
  • History of supporting successful product launches in complex categories.
  • Experience developing product positioning and sales enablement assets.
  • Familiarity with digital marketing channels for awareness and lead generation.

Responsibilities

  • Build product positioning and translate technical features for diverse audiences.
  • Develop and execute go-to-market plans for new product launches.
  • Create comprehensive sales enablement materials to support the commercial team.
  • Manage marketing efforts for conferences and key industry events.
  • Conduct customer interviews and analyze market insights to inform strategy.

Benefits

  • Discretionary performance-based bonus.
  • Medical, vision, and dental coverage.
  • 401(k) retirement plan.
  • Paid vacation, holidays, and sick time.
Full Job Description
Role Overview

We're looking for a Product Marketing Manager - B2B & B2C to lead awareness/demand generation, conversion & CRM efforts.

This person will own:
"What are we selling, to whom, why it matters, how we position it, and what the commercial team needs to win."

This role is ideal for someone with 6-7 years of experience in B2B and B2C product marketing who is comfortable operating in a fast-paced, growing environment covering a diverse range of markets.

Key Responsibilities

1. Positioning & messaging
  • Build product positioning for all b2b and b2c products
  • Translate technical features into customer-relevant benefits.
  • Develop audience-specific messaging by segment: physicians, nurses, med students, pregnant women, winery labs, ingredient suppliers, R&D teams, etc.
  • Own messaging house, claims hierarchy, product narrative, and launch story.


2. Go-to-market planning
  • Build launch plans for each product: audience, channel, claims, hero message, priority use cases, asset needs.
  • Partner with you on launch calendars, campaign briefs, conference plans, pilots, and funnel strategy.
  • Own GTM readiness checklists before launches.


3. Sales enablement
  • Create sales decks, battlecards, objection handling, demo scripts, use-case one-pagers, FAQs.
  • Support customer discovery and pilot conversations, especially for SAM.
  • Translate pilot learnings into sharper messaging and product-market fit hypotheses.


4. Conferences, Events & KOL Engagement
  • Own conference and event marketing for key industry meetings (abstract submissions, booth design and messaging, demo storylines, collateral, giveaways).
  • Build conference playbooks: target audience, key messages, hero assets, lead capture flows, and post-event follow-up plans in coordination with sales.
  • Coordinate KOL and speaker engagements - from identifying the right experts to managing relationships, preparing content, and maximizing exposure.
  • Attend key conferences as needed to support on-the-ground execution, gather insights, and feed learnings back into product and marketing plans.


5. Customer and market insight
  • Conduct voice-of-customer interviews.
  • Analyze competitor positioning and pricing.
  • Build personas and buying journey maps.
  • Synthesize customer feedback from pilots, conferences, sales calls, Amazon reviews, HCP interviews, etc.


6. Launch asset briefing
  • Write strong briefs for agency, design, content, website, PR, paid media, and sales collateral.
  • Ensure all output is strategically consistent and technically accurate.


Ideal Candidate Profile

Experience & Background
  • 5-8 years of experience in product marketing, product management with a strong GTM focus, commercial strategy, or a hybrid marketing role, ideally with exposure to both B2B and B2C environments.
  • Experience in healthtech, medtech, diagnostics, scientific instruments, agri/plant health, life sciences, or related deep-tech categories is strongly preferred.
  • Proven track record of supporting product launches, major releases, pilots, or commercial rollouts in technically complex categories.
  • Experience developing product positioning, messaging, sales enablement, customer-facing assets, and launch materials.
  • Comfortable partnering closely with sales/commercial teams, including supporting customer conversations, pilot discussions, conference activation, and post-event follow-up.
  • Familiarity with digital marketing channels including website, paid media, email/CRM, social, webinars, and content, with an understanding of how these channels support awareness, lead generation, pipeline, adoption, and revenue.


Skills & Competencies
  • Excellent storytelling, writing, and communication skills, with the ability to simplify complex technical concepts and make them clear, credible, and compelling for different audiences.
  • Strong product marketing fundamentals, including positioning, segmentation, customer personas, value proposition development, messaging architecture, claims hierarchy, and GTM planning.
  • Strong customer insight orientation, with the ability to conduct or support customer interviews, synthesize feedback, and translate insights into sharper messaging, assets, and commercial recommendations.
  • Strong sales enablement skills, including the ability to create pitch decks, one-pagers, FAQs, objection handling, demo narratives, battlecards, and conference materials.
  • Strong project management skills; organized, structured, and comfortable juggling multiple products, projects, timelines, and stakeholders.
  • Highly collaborative and able to work effectively with product, sales, marketing, technical teams, leadership, agencies, and external partners/KOLs.
  • Detail-oriented with a high sense of ownership, urgency, and follow-through.


Mindset & Values
  • Customer-centric: genuinely curious about customer needs, pain points, use cases, decision criteria, and language.
  • Builder's mindset: comfortable with ambiguity and energized by creating structure, processes, playbooks, and assets from a relatively blank slate.
  • Commercially minded: able to connect messaging, launches, assets, and campaigns to adoption, pipeline, revenue, and business outcomes.
  • Outcome-focused: measures success in terms of awareness, engagement, adoption, customer learning, sales readiness, and commercial impact, not just activity.
  • Curious and learning-oriented: eager to stay close to trends in healthtech, diagnostics, scientific instrumentation, plant health, and digital marketing.


Education
  • Bachelor's degree in Marketing, Business, Communications, Engineering, Life Sciences, or a related field required.
  • Additional certifications or coursework in product marketing, digital marketing, life sciences, project management, or commercial strategy is a plus.


For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position - except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) - may have to go through an export licensing review process.

Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days

The expected wage range for a new hire into this position is $157,080 to $227,460.
  • Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors.
  • This position qualifies for a discretionary performance-based bonus which is based on personal and company factors.
  • This position includes medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time, and other benefits.

About Analog Devices, Inc

Analog Devices (NYSE: ADI) defines innovation and excellence in signal processing. ADI's analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC) play a fundamental role in converting, conditioning, and processing real-world phenomena such as light, sound, temperature, motion, and pressure into electrical signals to be used in a wide array of electronic equipment. But that doesn't begin to capture the essence of what Analog Devices does for their customers, and ultimately for the end user.

Analog Devices, Inc Careers

Joining Analog Devices, Inc (ADI) offers an unparalleled opportunity to be part of a team that prides itself on innovation, leadership, and a diverse and inclusive culture. As a global leader in the semiconductor industry, ADI is the perfect place to advance your career, whether you're a seasoned professional or just starting out. Work You’ll Do At Analog Devices, Inc, you will collaborate with some of the brightest minds in the industry, working on groundbreaking projects that shape the future of technology. Our commitment to innovation is unwavering, and we empower our team to explore new ideas and solutions. Be Part of a Great Team ADI is not just about individual achievements but about collective success. Our team culture is built on collaboration, where each member’s skills and insights are valued. We believe in nurturing our employees' growth through comprehensive professional and diversity training programs that foster an inclusive environment. Innovate and Lead Step into a role at ADI and you’ll find yourself at the intersection of technology and innovation. Our leadership in designing and manufacturing semiconductor products allows us to push boundaries and think outside the box. Your work here leads to the development of solutions that not only meet but exceed our clients' expectations. Career Growth and Opportunities Your career at Analog Devices, Inc is filled with endless possibilities. We offer a variety of job opportunities across multiple functions, ensuring that your career trajectory is in your hands. From engineering to marketing, and from sales to research and development, every position contributes to our global success. Internship Programs Start your career journey with an internship at ADI, where you can apply your academic knowledge in a real-world setting. Our internships provide a robust platform for learning and development, making you job-ready and equipped with practical skills that stand out in your resume. Benefits and Culture Choosing a career at Analog Devices, Inc means more than just employment. It signifies becoming part of a company that values your well-being and professional development. Our benefits package is designed to support not only your individual needs but also those of your family, encompassing health, finance, and work-life balance. Join Our Team Explore the job opportunities and open positions on our Careers page. We are continuously hiring new talents who are passionate, curious, and eager to make a difference. Sharpen your skills through our training programs and prepare for your interview with confidence. Networking and Professional Development At ADI, networking and professional development are part of our DNA. Engage with leaders and peers through various events and platforms, enhancing your career prospects and gaining insights that are integral to professional growth. Stay Connected Keep up to date with the latest at Analog Devices, Inc by following our Careers Blog. Gain insider perspectives and industry-leading insights that can help you navigate your career path at ADI. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities waiting for you at Analog Devices, Inc. Join Analog Devices, Inc today and be part of a company that thrives on innovation, values diversity, and is dedicated to your professional growth.
Learn more about Analog Devices, Inc
Size
24,700 employees
Market Cap
$82.5 billion
Industry
Manufacturing & Automotive
Net Income
$1.4 billion
Founded
1965
5 Year Trend
+18%
Revenue
$5.8 billion
NASDAQ
ADI
* Ladders Estimates

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