What you'll doWe're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Marketplace and broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing - responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator.
You'll treat both the Stripe App Marketplace (as a product and channel) and the broader partner ecosystem (the network of technology partners, platforms, SIs, and integrations that extend Stripe) as your "product." Your work will ensure that our ecosystem is marketed as a cohesive, world-class strategic advantage for Stripe.
- You'll define the value proposition of the Marketplace and broader ecosystem for developers, customers, partners, and internal teams - with clear messaging for both supply (partners building on Stripe) and demand (users adopting solutions).
- Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives.
- Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps and Marketplace categories and ecosystem solutions - ensuring they're woven into product launches and big moments (Sessions, Tour, announcements).
- Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions.
- Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects.
- Track adoption patterns, benchmark against competitors, and provide insights to product and partnerships teams on where to invest. Engage Analyst Relations to elevate Stripe's ecosystem visibility externally.
Who you areWe're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience-from developers to technical and non-technical founders-and differentiate Stripe. You have excellent verbal and written communication skills.
- Structured and strategic. You bring order to complexity. You're able to distill ambiguous inputs into clear frameworks, roadmaps, and priorities.
- Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
- Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving environment and working with passionate sales teams, are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
- A team player. This role collaborates across Product, Partnerships, Partner Marketing, PMM, Sales, Design, Comms, and Developer Relations. You work well across disciplines and can influence without authority.
- Ecosystem-minded. You think in terms of platforms, network effects, and partner value chains - not just individual product lines. You understand how marketplaces and ecosystems create compounding value.
AI-fluent. You actively use AI tools to accelerate research, content creation, and analysis. You're curious about how AI is reshaping ecosystems and marketplaces, and you bring that lens to your positioning work.
Minimum requirements- 5-7 years of relevant work experience spanning product marketing, platform/ecosystem marketing, partner marketing, or product management.
- At least 3-5 years of marketing or go-to-market experience in a B2B SaaS or platform environment.
- Experience positioning and marketing a marketplace, ecosystem, or platform product.
- Experience working cross-functionally with product, partnerships, and sales teams.
- Experience developing positioning frameworks, competitive analysis, and GTM strategies.
Preferred qualifications- Experience marketing a developer-facing marketplace or app ecosystem.
- Familiarity with partner program structures and how marketplaces drive distribution and adoption.
- Experience working with the startup founder or developer audience.
- Background in payments, fintech, or infrastructure platforms.
