Role summaryFirst Resonance is building the Factory OS for high-consequence manufacturing. We're looking for a
Product Marketing Manager (Developer Community) to help our developer ecosystem grow - including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform.
This PMM will own the strategy and execution of
developer community + developer marketing: from messaging and content to programs, events, advocacy, and measurable pipeline impact. The ideal candidate is
AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale.
What you'll doBuild & lead developer community programs- Design and run a developer community strategy that grows awareness, engagement, and advocacy.
- Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges).
- Develop a community calendar across in-person and virtual touchpoints (meetups, conference activations, webinars, roundtables).
- Establish feedback loops that translate community signals into product, documentation, and roadmap inputs.
Own developer messaging & narratives- Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features).
- Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks.
- Create and continuously refine developer personas and journey maps (from first touch activation adoption advocacy).
Create high-impact developer content- Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts.
- Build content systems (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy.
- Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption.
Drive adoption and revenue outcomes- Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities).
- Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement).
- Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions.
Who you'll work with- Product & Engineering (for roadmap, technical accuracy, launches)
- Forward Deployed Engineering (for real customer workflows and field learnings)
- Sales & RevOps (for pipeline impact, enablement, target-account programs)
Minimum qualifications- Experience in product marketing, developer marketing, community, or technical marketing.
- Track record building communities and/or developer programs that drive measurable engagement and business impact.
- Strong writing and storytelling skills for technical audiences (engineers, builders, operators).
- Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value.
- Strong project management and ability to run cross-functional programs end-to-end.
AI-native requirements (critical)You don just use AI - you
operate differently because of it:
- You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy).
- You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines).
- You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights).
- You have strong judgment about when AI helps and when human craft and technical validation are required.
Preferred qualifications (nice to have)- Experience in hardtech / industrial / manufacturing / aerospace / defense / energy / robotics markets.
- Familiarity with developer ecosystems: APIs, integrations, SDKs, docs, technical enablement, product-led growth.
- Experience working with or marketing data platforms, workflow software, or AI-driven products.
- Experience running conference activations, meetups, or ambassador programs in technical communities.
