Product Marketing Manager - Agentic AI for HR

Anywhere Real Estate$138K — $185K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of product marketing experience in B2B SaaS, AI-native companies, or technical consumer products.
  • Proven ability to manage a product area from conception to market adoption.
  • Skill in translating complex AI workflows into clear narratives for diverse audiences.
  • Hands-on experience with AI tools and automating workflows using LLMs.
  • Exceptional storytelling and communication skills, backed by a strong portfolio.
  • Experience in collaborating with product and engineering teams to guide product direction.
  • Strong analytical and creative abilities, synthesizing data into actionable recommendations.

Responsibilities

  • Define and communicate the category of agentic AI effectively to stakeholders.
  • Create compelling narratives that differentiate agentic AI from traditional software solutions.
  • Collaborate with Product and Engineering to influence the product roadmap based on user needs.
  • Launch AI capabilities with narrative strategies that build user trust and understanding.
  • Develop educational materials that clarify AI functionality and user control.
  • Maintain expertise in agentic AI and keep teams informed of industry insights and trends.
  • Facilitate collaboration and alignment across Product, Engineering, Sales, and Marketing teams.

Benefits

  • Family medical, vision, and dental coverage.
  • Eligibility for equity awards and discretionary bonuses or commissions.
  • Hybrid work model fostering collaboration and flexibility.
Full Job Description
We are looking for a Senior Product Marketing Manager to help define and commercialize the emerging category of agentic AI. You will translate breakthrough AI capabilities - autonomous task execution, contextual reasoning, adaptive workflows - into narratives and product experiences that resonate with both sides of the enterprise: the CHRO, who is rethinking how talent is developed, deployed, and supported; and the CIO, who is shaping the organization's AI strategy, architecture, and governance.

Your work will influence how leaders understand and adopt AI systems that reshape roles, unlock new forms of productivity, and create a more dynamic, skills-driven workforce. This role goes far beyond traditional HR technology. You will help shape how a new class of AI systems becomes understood, trusted, and widely adopted across the business.

If you want to operate at the intersection of category creation, AI innovation, and enterprise leadership - and define how next-generation AI becomes real for millions of people - this is that opportunity.

What you will do

Define the story and category of agentic AI

Own the narrative for your product area - what it is, why it matters, and how agentic AI unlocks value that legacy software can't replicate.

Create a category-defining story that cuts through hype and makes agentic workflows intuitive, human-centered, and inspiring.

Craft messaging that resonates not just with enterprise buyers, but with everyday users - applying a level of clarity and polish typically seen in consumer products.

Partner deeply with Product to shape next-generation AI experiences

Work closely with Product and Engineering to translate customer needs and AI advancements into product strategy and roadmap decisions.

Help shape how agentic behaviors, reasoning patterns, and autonomous workflows are introduced and explained to users.

Bring a consumer-grade intuition for simplicity, clarity, and delight to complex AI-driven products - ensuring enterprise adoption feels effortless.

Bring breakthrough AI capabilities to market

Architect narrative-led launch strategies that reveal agentic AI capabilities in ways that feel accessible and trustworthy.

Build assets that explain how the AI behaves conceptually, what actions it can take, when it defers to humans, and how users stay in control.

Enable Sales, CS, and partner teams to communicate the power, safety, and differentiation of agentic AI across diverse audiences.

Be the internal expert on your AI-powered domain

Develop deep expertise in your product area and the agentic AI techniques that shape it.

Explain AI and agentic concepts with precision and simplicity, helping internal teams make aligned decisions quickly.

Stay ahead of AI research trends, product patterns, and emerging use cases - translating them into insights for Product and GTM teams.

Lead alignment across a fast-moving AI organization

Bring structure, prioritization, and narrative clarity to highly ambiguous environments.

Act as the connective tissue between Product, Engineering, Sales, and Marketing - ensuring groundbreaking ideas become high-impact customer experiences.

Advocate for users at every step, blending enterprise rigor with consumer-level product intuition.

What we need from you

Required
  • 3+ years of product marketing experience in B2B SaaS, AI-native companies, or consumer products with highly technical underpinnings.
  • Proven ability to own a product area end-to-end, from narrative development to adoption.
  • Ability to explain agentic AI and AI-driven workflows in clear, intuitive language for multiple audiences - technical and non-technical.
  • Hands-on fluency with AI tools and agent-like workflows, including using LLMs and experimenting with or building lightweight automations, agents, or AI-driven experiences.
  • Exceptional communication and storytelling skills, with a portfolio of crisp, user-centered narratives.
  • Experience partnering with product and engineering to influence roadmap direction with structured thinking and customer insight.
  • Strong analytical and creative instincts, able to blend qualitative and quantitative signals into coherent recommendations.
  • Experience supporting enterprise sales teams, with comfort navigating complex competitive landscapes.


Preferred
  • Experience in a multi-product AI platform or environments where user experiences span multiple intelligent systems.
  • A background in (or strong affinity for) consumer product thinking - bringing simplicity, polish, and UX clarity to advanced AI capabilities.
  • Comfort operating in fast-moving, ambiguous environments, turning unknowns into direction.
  • Familiarity with workforce, HR, or productivity applications (helpful but not required).


We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.

Hybrid Work @ Eightfold: We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team.

Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.

Zone A - $138,000 - $185,000

About Anywhere Real Estate

Anywhere Real Estate Careers

Joining Anywhere Real Estate offers an unparalleled opportunity to become part of a leading team in the real estate industry, where innovation, leadership, and professional growth are at the forefront of their mission. Anywhere Real Estate is renowned for fostering a culture of diversity and inclusion, making it a prime choice for individuals seeking not only a job but a meaningful career in real estate.

Explore Job Opportunities

Anywhere Real Estate is actively hiring, with numerous job opportunities designed to cater to a variety of skills and professional interests. Whether looking to start a career through an internship or seeking a senior position, Anywhere Real Estate provides a platform where talents are nurtured, and careers are built.

Experience Professional Growth

At Anywhere Real Estate, growth is a fundamental part of the company ethos. Employees are encouraged to expand their horizons through continuous learning and leadership training programs. The company supports career advancement with resources that help individuals gain new skills and take on challenging roles.

Join a Diverse Team

The team at Anyhere Real Estate is composed of dedicated professionals from diverse backgrounds, all working together to innovate and drive success in the real estate market. The company values diversity and offers diversity training to ensure all team members are equipped to contribute to an inclusive environment.

Benefits and Culture

Working at Anywhere Real Estate comes with a comprehensive benefits package that underscores the company's commitment to the well-being and satisfaction of its team members. The culture at Anywhere Real Estate is built on a foundation of respect, integrity, and collaboration, making it an ideal workplace for those who value both personal and professional development.

Networking and Innovation

Employees at Anywhere Real Estate are encouraged to engage in networking opportunities within and beyond the company, enhancing their career prospects and industry knowledge. Innovation is at the core of the company's operations, driving the development of cutting-edge real estate solutions that set industry standards.

How to Apply

To explore available positions at Anywhere Real Estate, prospective candidates are encouraged to visit the Careers section on the company website. Here, they can find information on how to submit a resume, prepare for an interview, and understand what Anywhere Real Estate looks for in potential team members.

Stay Connected

Keep up to date with the latest from Anywhere Real Estate by following their career blog. Gain insights from insider perspectives, and stay informed about new employment opportunities and company news.

Career Development

Anywhere Real Estate is committed to supporting its employees' career paths with unmatched training and certification support. The company's dedication to professional development ensures that every team member has the tools to succeed and make a significant impact in the real estate sector.

Join Anywhere Real Estate

Discover the rewarding career opportunities at Anywhere Real Estate. With a commitment to employee growth, a diverse and inclusive culture, and a drive for innovation, Anywhere Real Estate is the perfect place to advance your career in real estate. Search for open positions that match your skills and interests, and become part of a leading real estate team today.
Learn more about Anywhere Real Estate

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