Cook Group

Product Marketing Manager 2

Cook Group • $90K — $120K *
Bloomington, IN 47401In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or business required.
  • 7-10 years of relevant strategic marketing experience.
  • Expertise in developing marketing strategies that meet business objectives.
  • Willingness to travel domestically and globally as required.
  • Strong analytical and problem-solving skills with an operational approach.
  • Experience collaborating with sales and marketing teams.
  • Background in brand management and product marketing.

Responsibilities

  • Collaborates with senior leadership to align business priorities and plans.
  • Influences specialty business strategy and overall direction.
  • Aligns marketing strategy with business goals and brand image enhancement.
  • Develops global go-to-market strategy in partnership with product management and sales.
  • Crafts value propositions, claims, and messaging in line with brand standards.
  • Oversees execution of global and regional product launches seamlessly.
  • Engages with customers to understand market needs and shapes marketing strategy.

Benefits

  • Access to global and regional resources for career growth.
  • Opportunities for international travel and exposure to diverse markets.
  • Supportive workplace culture that embraces individual differences.
  • Professional development and continuous learning opportunities.
  • Engagement with senior leadership across various business functions.
Full Job Description
Overview

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty's business goals and the company's brand strategy.

Responsibilities

  • Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
  • Influences specialty business strategy and direction.
  • Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
  • Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.
  • Develop value proposition, claims, and messaging in alignment with brand guidelines.
  • Ensures successful execution of global and regional product launches.
  • Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
  • Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
  • Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
  • Establishes objectives for campaigns and channels, including customer meetings and events.
  • Provides measurable input to marketing and specialty processes, systems, and operational plans.
  • Able to work independently to understand root causes for a variety of unique and difficult issues.
  • Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
  • Foster and maintain a workplace culture respectful and supportive of individual differences.
  • Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
  • Must maintain company values, policies and standards.
  • Must have effective oral and written communication skills
  • Ensure that Cook's Code of Conduct is considered in all business matters carried out on Cook's behalf.


Qualifications

  • Bachelor's degree required in marketing or business
  • 7-10 years of relevant experience in strategic marketing
  • Experience in developing effective marketing strategies and plans that drive business goals
  • Global and domestic travel will be required
  • Analytical and problem-solving skills with an operations mindset
  • Experience working with sales and marketing teams
  • Experience in brand management and product marketing
  • Willingness and availability to travel on company business as required.

About Cook Group

Cook Group is a privately held company that operates in the healthcare industry. The company was founded in 1963 by Bill and Gayle Cook and is headquartered in Bloomington, Indiana. Cook Group is comprised of several subsidiaries that manufacture and distribute medical devices, drugs, and biologic materials. The company's products are used in a variety of medical specialties, including interventional radiology, vascular surgery, critical care medicine, and women's health. Cook Group is committed to improving patient outcomes through innovation and collaboration with healthcare providers.
Learn more about Cook Group
Size
12,000 employees
Industry
Healthcare
* Ladders Estimates

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