Product Marketing Lead

We're hiring a seasoned Product Marketing Lead to define and scale the story of ZAIDYN Field Performance, the agentic AI platform transforming how life sciences field teams plan, perform, and engage. You'll partner across product, industry marketing, sales, and customer success to shape the narrative, craft differentiated positioning, and drive adoption across global markets.

This is a role for a strategic storyteller, someone fluent in AI, analytics, and enterprise platforms, able to translate complex technology into clear, inspiring value for customers. You'll combine product depth, creative communication, and commercial acumen to make ZAIDYN Field Performance the category leader in Field Planning and Incentive Compensation.

What You'll Do:

Positioning & Narrative

• Define and refine the ICP, buying committee, and value architecture for Field Performance.

• Craft messaging that connects ZAIDYN products into one unified, differentiated platform story.

• Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.

Go-to-Market Strategy & Launches

• Develop GTM strategy and tiered launch plans across features and products.

• Partner with Product Management, other marketers, and to deliver and measure cohesive, data-driven GTM plans.

• Own packaging and positioning inputs for pricing and commercial strategy.

Sales Enablement & Adoption

• Develop high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards.

• Lead enablement sessions for AEs, SDRs, and other members of the marketing team to ensure field fluency.

• Build advocacy programs with case studies and customer success stories.

Storytelling & Evangelism

• Represent the product internally and externally, educating and inspiring audiences across web, social, and events.

• Ideate, script, and record engaging product demos and videos that showcase AI-driven capabilities and real-world impact.

• Simplify complex AI and analytics concepts into accessible, memorable stories that inspire belief and adoption.

Customer & Market Intelligence

• Execute market, buyer, and competitive research to inform GTM priorities.

• Own win/loss analysis, translating insights into actionable recommendations.

• Stay ahead of developments in data, AI, and agentic AI, shaping ZAIDYN's differentiation strategy.

What you'll bring:

• 10-12 years in B2B SaaS Product Marketing, ideally for enterprise platforms or data/AI-driven products.

• Proven experience collaborating with Product, Sales, and Marketing on launches and growth.

• Deep sales enablement expertise, from narrative design to competitive storytelling.

• Fluency in commercial life sciences or related domains (field effectiveness, CRM, incentives).

• Familiarity with Veeva or Salesforce ecosystems a plus; comfort with data governance and compliance.

• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.

• Excellent communication skills: clear, engaging, and credible with executives.

• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.

• Collaborative leader with a bias for action and curiosity.
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

How you'll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying?

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems-the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

If you're eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.