Product Marketing Lead, Claude Platform - Cloud

Anthropic$320K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of product marketing experience related to developer platforms, APIs, or technical products.
  • Successful track record in executing go-to-market strategies and product launches for API products or developer tools.
  • Experience working with major cloud providers (AWS, Google Cloud, Microsoft Azure) on product launches.
  • Previous role leading product marketing for a connected portfolio or team.
  • Strong technical background for communicating complex AI features to varied audiences.
  • Excellent cross-functional collaboration skills to align product, sales, and marketing strategies.
  • Proficient storytelling skills to create diverse marketing content.

Responsibilities

  • Lead and develop a team of product marketers for Cloud, Enterprise, and Ecosystem pillars of the Claude Platform (API).
  • Create and maintain a portfolio narrative demonstrating how products serve enterprise needs.
  • Drive impactful product launches to generate market momentum.
  • Support sales enablement with essential tools and materials like battlecards and customer stories.
  • Manage content strategy and execution for major partner conferences.
  • Lead the go-to-market strategy for connectivity with customer systems.
  • Shape the Claude Marketplace go-to-market plan including positioning and co-marketing.

Benefits

  • Support for working in hybrid arrangements with 2 days required in office.
  • Visa sponsorship available for qualifying candidates.
  • Open application process with rolling review to encourage prompt submissions.
Full Job Description
About the role

We're looking for a Product Marketing Lead to own go-to-market for some of the highest-leverage surfaces of the Claude Platform (API). You'll lead a team responsible for the Cloud, Enterprise, and Ecosystem pillars that together shape how enterprises buy, deploy, and extend Claude.

This role sits at the intersection of product strategy and commercial execution. You'll manage a team of PMMs, partner with Product to bring new products to market, arm Sales with the narratives and tools they need to win enterprise deals, and work with our cloud and ecosystem partners to drive joint launches that generate market momentum. If you've led product marketing for developer platforms, API products, or technical infrastructure, have built and coached PMM teams, and are energized by shipping new capabilities on a weekly cadence, this role is for you.
Responsibilities:
  • Lead and develop a team of product marketers covering Cloud, Enterprise, and Ecosystem for the Claude Platform (API)
  • Develop and maintain a unified portfolio narrative that articulates how our products work together to serve enterprise needs
  • Drive product launches that generate market momentum, from flagship releases to incremental feature updates across your key pillars
  • Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
  • Own content and launch strategy for partner conferences like AWS re:Invent, Google Cloud Next, and Microsoft Ignite - including keynotes, sessions, and launch moments
  • Lead go-to-market for MCP and the broader connectivity story that ties Claude into customer systems
  • Shape and execute the Claude Marketplace go-to-market, including positioning, co-marketing, and sales enablement
  • Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
  • Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
You may be a good fit if you:
  • Have product marketing experience focused on developer platforms, APIs, or technical products
  • Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
  • Have experience partnering with cloud providers (AWS, Google Cloud, Microsoft Azure) on joint product launches and driving launches across multiple platforms
  • Have experience leading product marketing for a portfolio of related products, including leading a small team or a cross-functional pod
  • Have a strong technical background with ability to understand and communicate complex AI features to both technical and non-technical audiences
  • Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
  • Possess strong storytelling skills with demonstrated ability to create diverse marketing content including blogs, presentations, sales collateral, website copy, and customer case studies
  • Have exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
Strong candidates may have:
  • Experience in high-growth companies scaling enterprise go-to-market
  • A track record of building product marketing functions or teams
  • Experience in highly competitive markets requiring sharp differentiation
  • Background marketing AI/ML products or developer tools to enterprise buyers
  • Experience working closely with sales teams on strategic, technical deals

Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$320,000-$320,000 USD

Logistics

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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