Texas Instruments

Product Marketing Engineer

Texas Instruments$90K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering or related field
  • 3 years of engineering experience in automotive applications
  • Experience with wireless RF technology and microcontrollers
  • Knowledge of security concepts, including cryptographic technologies
  • Familiarity with software technology, operating systems, and smartphone interface systems
  • Willingness to travel up to 20% domestically and internationally

Responsibilities

  • Create warboards for strategic planning of new product and end equipment growth initiatives
  • Develop customer-focused value proposition messaging for product portfolio
  • Contribute to the Accelerated Product Launch strategy for timely product solutions
  • Optimize technical content addressing challenges of wireless connectivity
  • Conduct competitive analysis for informed product development and marketing
  • Orchestrate partnerships to engage customers and boost product adoption
  • Manage opportunity funnel to track customer conversion progress
  • Collaborate on pricing strategies with Product Line Managers
  • Utilize case studies to drive adoption and increase market awareness
  • Continuously improve product portfolio based on feedback and market gaps

Benefits

  • Flexible work environment
  • Opportunities for professional development
  • Collaborative team culture
  • Access to cutting-edge technology and tools
  • Focus on innovation and customer-driven solutions
Full Job Description
Job Description

Texas Instruments is seeking a full-time Product Marketing Engineer in Dallas, Texas. The Product Marketing Engineer (PME) will develop comprehensive product marketing strategies for wireless connectivity solutions, ensuring alignment with Texas Instruments' (TI) overall product line strategy and market trends.

Responsibilities include:
  • Create warboards (strategic planning tools) for New Product Growth Initiatives (NPGI) and End Equipment Growth Initiatives (EEGI), collaborating with field sales and Systems Engineering & Marketing (SEM) teams to develop targeted attack plans.
  • Create unique, customer-focused value proposition messaging for the assigned portfolio.
  • Contribute to the Accelerated Product Launch (APL) strategy within the team, ensuring that complete product solutions reach customers ahead of Release to Market (RTM), including necessary software stacks, development tools, and reference designs.
  • Create and optimize technical content for TI, ensuring it addresses specific challenges faced by engineers implementing wireless connectivity solutions, such as electromagnetic interference (EMI) mitigation and reliability in harsh environments.
  • Perform competitive analysis, gathering intelligence on rival wireless solutions to inform product development, pricing strategies, and marketing positioning.
  • Orchestrate partnerships to engage lead customers for target, underpenetrated EEs, connecting these actions with warboard strategies to drive adoption of TI's wireless solutions.
  • Work within the opportunity funnel management process, tracking progress towards converting targeted customers and leveraging the APL and company website to accelerate progress towards achieving the "trifecta" (design win, production ramp, and revenue generation).
  • Create pricing strategies in collaboration with the pricing team and Product Line Managers (PLMs), ensuring competitive positioning while maintaining profitability.
  • Utilize and develop use cases and success stories, using these to scale adoption across top accounts and increase identification rates.
  • Work on continuously improving the product portfolio and technical content based on customer feedback, competitive analysis, and identified market gaps, feeding this information into the Creative Backlog (CBL) development process.


Qualifications

Minimum requirements:
  • Bachelor's degree (or foreign equivalent) in Electrical Engineering or a related field, and 3 years of experience as an engineer working on automotive applications. 3 years of experience to include hardware components including wireless RF technology & microcontrollers; security concepts including cryptographic technologies; software technology including operating systems, software stacks, & interface-to-smart-phone systems.
  • Up to 20% domestic & international travel required.


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests. We are looking for passionate, curious, creative, and solution-driven team players. Join us in shaping the future of technology.

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Texas Instruments is more than a company—it's a community of leaders and innovators making a difference in the world. Join us and be part of something big.
Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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