Texas Instruments

Product Marketing Engineer | Low Power Radar (Robotics & Industrial Automation)

Texas Instruments$95K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering, Computer Science, Business, Marketing, or equivalent experience
  • Minimum of 2 years in product marketing or technical marketing
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Willingness to travel as needed

Responsibilities

  • Drive worldwide product marketing activities for mmWave radar products
  • Plan and execute marketing activities during the product life cycle
  • Engage with customers to identify market trends and opportunities
  • Develop product positioning, messaging, and value propositions
  • Create presentations and marketing collateral for customers
  • Collaborate with cross-functional teams including engineering and sales
  • Gather market intelligence to identify growth opportunities
  • Support go-to-market strategies and product launches

Benefits

  • Opportunities for professional development and continuous learning
  • Dynamic and fast-paced work environment
  • Collaborative company culture across global teams
  • Engagement with cutting-edge technology in radar systems
Full Job Description
Job Description

Radar Is Changing the World. Help Drive What's Next.

TI mmWave radar technology is enabling a new generation of smarter, safer, and more intelligent systems across smart homes, building automation, appliances, robotics, and security applications. The Low Power Radar (LPR) group is looking for an experienced Product Marketing Engineer (PME) to help grow our worldwide mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This is a fast-paced and highly dynamic role requiring strong communication skills, adaptability, curiosity, and the ability to balance both strategic and tactical responsibilities. Prior radar experience is not required, but a strong willingness and ability to learn new technologies and markets is essential.

KEY RESPONSIBILITIES
  • Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Engage directly with customers to understand market trends, applications, and emerging opportunities
  • Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
  • Create customer-facing presentations, videos, application content, and marketing collateral
  • Collaborate with engineering, systems, applications, sales, pricing, and program management teams
  • Support customer meetings, product demonstrations, conferences, and workshops
  • Gather market intelligence and help identify new growth opportunities
  • Support go-to-market activities and product launch efforts
  • Translate product capabilities into clear customer and business value


Qualifications

MINIMUM REQUIREMENTS
  • Bachelor's degree in Electrical Engineering, Computer Science, Business, Marketing, or equivalent experience
  • Minimum 2 years of product marketing, technical marketing, or equivalent experience
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Willingness to travel as needed


PREFERRED QUALIFICATIONS
  • Ability to establish strong relationships with customers and cross-functional teams
  • Strong presentation, storytelling, and communication skills
  • Ability to ramp quickly and learn new technologies and markets
  • Strong analytical and problem-solving skills
  • Self-motivated with ability to take initiative and drive results
  • Ability to work collaboratively across worldwide teams and organizations
  • Comfortable balancing both strategic and tactical responsibilities
  • Strong prioritization and time management skills
  • Ability to adapt quickly in dynamic customer and business environments
  • Customer-focused mindset with strong situational awareness
  • Experience creating customer-facing presentations, collateral or marketing content
  • Proficiency with PowerPoint, Excel, Word, or equivalent productivity tools
  • Experience working in semiconductor, embedded systems, IoT, smart home, building automation, or related technology markets is a plus
  • Comfortable working across global time zones and customer engagements


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
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